How popular isArcher in search?
In August 2026, there were an estimated 90 branded searches for Archer worldwide which is down 18.2% over the last 11 months. Archer holds <0.01% estimated Share of Search among chainsaw chain brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Archer compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Chainsaw chain brands | 6th of 6 | <0.01% | Shown below |
| Chainsaw bars | 6th of 6 | <0.01% | Show ranking |
Which chainsaw chain brands compete with Archer?
Share of Search by month for Husqvarna, Stihl, Carlton, Archer. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna | Stihl | Carlton | ECHO | Oregon | Archer |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 34.2% | 10.2% | 0.62% | 0.27% | <0.01% |
| Nov 2025 | 49.3% | 38.1% | 11.4% | 0.84% | 0.31% | <0.01% |
| Dec 2025 | 44.4% | 42.2% | 12.6% | 0.51% | 0.28% | <0.01% |
| Jan 2026 | 50.4% | 39.4% | 9.6% | 0.39% | 0.26% | <0.01% |
| Feb 2026 | 49.3% | 38.5% | 11.5% | 0.38% | 0.25% | <0.01% |
| Mar 2026 | 51.2% | 36.9% | 11.1% | 0.45% | 0.24% | <0.01% |
| Apr 2026 | 57% | 32.5% | 9.8% | 0.48% | 0.21% | <0.01% |
| May 2026 | 57.5% | 32.2% | 9.7% | 0.39% | 0.21% | <0.01% |
| Jun 2026 | 52% | 36.4% | 11% | 0.44% | 0.2% | <0.01% |
| Jul 2026 | 50.2% | 35.9% | 13.1% | 0.53% | 0.24% | <0.01% |
| Aug 2026 | 48.4% | 35.1% | 15.7% | 0.52% | 0.23% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 1.1M | -1.4% | -1.8 points | |
| 2, held 2nd | 35.1% | 823K | 0% | -0.8 points | |
| 3, held 3rd | 15.7% | 368K | +22.3% | +2.6 points | |
| 4, held 4th | 0.52% | 12.1K | 0% | 0 points | |
| 5, held 5th | 0.23% | 5.4K | 0% | 0 points | |
| 6, held 6th | <0.01% | 90 | 0% | 0 points |
48.4%
Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -1.8 points.
2.
Stihl
35.1%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.8 points.
3.Carlton
15.7%
Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +2.6 points.
4.
ECHO0.52%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Oregon
0.23%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.Archer
<0.01%
Held 6th. 90 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Archer and its closest rivals
How has branded search demand for Archer changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Archer worldwide fell from 110 to 90.
- Across the 11 months ending August 2026, Archer’s estimated Share of Search among chainsaw chain brands worldwide held steady at <0.01%.
How did search popularity change for chainsaw chain brands worldwide in August 2026?
6 changes
In August 2026, Carlton gained estimated Share of Search among chainsaw chain brands worldwide, from 13.1% to 15.7%.
In August 2026, Husqvarna lost estimated Share of Search among chainsaw chain brands worldwide, from 50.2% to 48.4%.
In August 2026, Stihl lost estimated Share of Search among chainsaw chain brands worldwide, from 35.9% to 35.1%.
Estimated monthly branded searches for ECHO worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
Estimated monthly branded searches for Archer worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026.
Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
How is Archer measured?
Brandwave collects information about searches that people make online using Archer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- archer chainsaw bar
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Is Archer your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.