How popular isGreenworks in search?
In September 2026, there were an estimated 90.5K branded searches for Greenworks worldwide which is up 22.3% over the last 12 months. Greenworks holds 3.8% estimated Share of Search among reel mower brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
John Deere42%
Ryobi34.6%
Craftsman12.6%
Fiskars7%
Greenworks3.8%
Jacobsen0.02%
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Which reel mower brands compete with Greenworks?
Share of Search by month for John Deere, Ryobi, Craftsman, Fiskars, Greenworks. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Ryobi | Craftsman | Fiskars | Greenworks | Jacobsen |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 34.5% | 10.9% | 7% | 3.3% | 0.02% |
| Nov 2025 | 39.2% | 40.9% | 9.6% | 7.3% | 2.9% | <0.01% |
| Dec 2025 | 41.7% | 35.8% | 12.6% | 6.9% | 3.1% | <0.01% |
| Jan 2026 | 43.2% | 33.7% | 13% | 6.9% | 3.2% | <0.01% |
| Feb 2026 | 44.9% | 29.1% | 16.5% | 6.8% | 2.7% | 0.01% |
| Mar 2026 | 37.1% | 35.8% | 16.7% | 7% | 3.4% | 0.01% |
| Apr 2026 | 36.1% | 39.1% | 13.3% | 7.5% | 4% | 0.02% |
| May 2026 | 35.4% | 39.2% | 13% | 7.6% | 4.8% | 0.03% |
| Jun 2026 | 35.8% | 40.1% | 13.2% | 6% | 4.8% | 0.02% |
| Jul 2026 | 38.8% | 35.6% | 14.3% | 7% | 4.3% | 0.02% |
| Aug 2026 | 39% | 35% | 14.3% | 7.3% | 4.3% | 0.02% |
| Sep 2026 | 42% | 34.6% | 12.6% | 7% | 3.8% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42% | 1M | 0% | +3 points | |
| 2, held 2nd | 34.6% | 825K | -8.3% | -0.5 points | |
| 3, held 3rd | 12.6% | 301K | -18.2% | -1.7 points | |
| 4, held 4th | 7% | 167K | -10.9% | -0.3 points | |
| 5, held 5th | 3.8% | 90.5K | -17.7% | -0.5 points | |
| 6, held 6th | 0.02% | 390 | -18.8% | 0 points |
42%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3 points.
2.
Ryobi
34.6%
Held 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -0.5 points.
12.6%
Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
4.
Fiskars7%
Held 4th. 167K estimated branded searches, -10.9% vs prior month. Share -0.3 points.
3.8%
Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.
6.
Jacobsen0.02%
Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Greenworks and its closest rivals
Every comparison with Greenworks
22 comparisons
- B&G vs Greenworks
- Black and Decker vs Greenworks
- Craftsman vs Greenworks
- DeWalt vs Greenworks
- Greenworks vs Honda Power Equipment
- Greenworks vs Husqvarna
- Greenworks vs John Deere
- Greenworks vs Karcher
- Greenworks vs Kubota
- Greenworks vs Makita
- Greenworks vs Milwaukee
- Greenworks vs Ryobi
- Greenworks vs Stihl
- Greenworks vs Toro
- Fiskars vs Greenworks
- Greenworks vs Troy-Bilt
- ECHO vs Greenworks
- Greenworks vs Masport
- Bosch vs Greenworks
- Generac vs Greenworks
- Greenworks vs WORX
- Greenworks vs Jacobsen
How has branded search demand for Greenworks changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Greenworks worldwide rose from 74K to 90.5K.
- Across the 12 months ending September 2026, Greenworks’ estimated Share of Search among reel mower brands worldwide increased from 3.3% to 3.8%.
- Across the 12 months ending September 2026, Greenworks’ estimated Share of Search among reel mower brands worldwide peaked at 4.8% in June 2026 and was lowest at 2.7% in February 2026.
How did search popularity change for reel mower brands worldwide in September 2026?
4 changes
In September 2026, John Deere gained estimated Share of Search among reel mower brands worldwide, from 39% to 42%.

In September 2026, Craftsman lost estimated Share of Search among reel mower brands worldwide, from 14.3% to 12.6%.
Ryobi’s estimated Share of Search among reel mower brands worldwide has lost ground for 3 months in a row, from 40.1% to 34.6% in September 2026.

Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
Where does Greenworks compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Grass trimmer brands | 6th of 8 | 1.8% | Show ranking |
| Power washer brands | 7th of 8 | 2% | Show ranking |
| Push mower brands | 6th of 6 | 2.2% | Show ranking |
| Chainsaw and outdoor power brands | 5th of 6 | 2.3% | Show ranking |
| Leaf vacuum brands | 5th of 6 | 2.3% | Show ranking |
| Riding lawn mower brands | 7th of 7 | 2.6% | Show ranking |
| Backpack sprayer brands | 5th of 6 | 2.7% | Show ranking |
| Lawn mower brands | 5th of 6 | 2.9% | Show ranking |
| Earth auger brands | 4th of 5 | 3.3% | Show ranking |
| Reel mower brands | 5th of 6 | 3.8% | Shown above |
| Lawn edger brands | 5th of 6 | 3.9% | Show ranking |
| Snow blower brands | 4th of 6 | 4.4% | Show ranking |
| Brush cutter brands | 3rd of 5 | 8.5% | Show ranking |
How is Greenworks measured?
Brandwave collects information about searches that people make online using Greenworks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- greenworks
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Is Greenworks your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.