How popular isClorox in search?
In September 2026, there were an estimated 201K branded searches for Clorox worldwide which is up 21.8% over the last 12 months. Clorox holds 42.7% estimated Share of Search among power scrubber brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Black and Decker46.8%Clorox42.7%
Rubbermaid10.5%
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Which power scrubber brands compete with Clorox?
Share of Search by month for Black and Decker, Clorox, Rubbermaid. The figures are in the table below the chart.
View monthly share of search table
| Month | Black and Decker | Clorox | Rubbermaid |
|---|---|---|---|
| Oct 2025 | 52.1% | 35.1% | 12.9% |
| Nov 2025 | 54.5% | 33.3% | 12.2% |
| Dec 2025 | 55.6% | 30.6% | 13.7% |
| Jan 2026 | 49.4% | 37% | 13.6% |
| Feb 2026 | 52.1% | 35.1% | 12.9% |
| Mar 2026 | 49.4% | 37% | 13.6% |
| Apr 2026 | 49.4% | 37% | 13.6% |
| May 2026 | 54.5% | 33.3% | 12.2% |
| Jun 2026 | 53.3% | 35.9% | 10.8% |
| Jul 2026 | 50.6% | 38% | 11.4% |
| Aug 2026 | 49.4% | 37% | 13.6% |
| Sep 2026 | 46.8% | 42.7% | 10.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.8% | 220K | 0% | -2.6 points | |
| 2, held 2nd | 42.7% | 201K | +21.8% | +5.7 points | |
| 3, held 3rd | 10.5% | 49.5K | -18.2% | -3.1 points |
46.8%
Held 1st. 220K estimated branded searches, 0% vs prior month. Share -2.6 points.
2.
42.7%
Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +5.7 points.
10.5%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.1 points.
Compare search popularity between Clorox and its closest rivals
How has branded search demand for Clorox changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Clorox worldwide rose from 165K to 201K.
- Across the 12 months ending September 2026, Clorox’s estimated Share of Search among power scrubber brands worldwide increased from 35.1% to 42.7%.
- Across the 12 months ending September 2026, Clorox’s estimated Share of Search among power scrubber brands worldwide peaked at 42.7% in September 2026 and was lowest at 30.6% in December 2025.
How did search popularity change for power scrubber brands worldwide in September 2026?
3 changes
In September 2026, Clorox gained estimated Share of Search among power scrubber brands worldwide, from 37% to 42.7%.
In September 2026, Rubbermaid lost estimated Share of Search among power scrubber brands worldwide, from 13.6% to 10.5%.
In September 2026, Black and Decker lost estimated Share of Search among power scrubber brands worldwide, from 49.4% to 46.8%.
Where does Clorox compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Disinfectant sprays | 2nd of 6 | 31.1% | Show ranking |
| Surface cleaner brands | 2nd of 5 | 32.4% | Show ranking |
| Power scrubber brands | 2nd of 3 | 42.7% | Shown above |
| Bathroom spray brands | 1st of 4 | 58.8% | Show ranking |
How is Clorox measured?
Brandwave collects information about searches that people make online using Clorox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- clorox
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Is Clorox your brand?
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