Clorox vs Ecover:Which is searched more?
In September 2026, Clorox had more branded searches than Ecover among household cleaning brands worldwide. Clorox had about 201,000 branded searches, while Ecover had 27,100. Clorox made up 12.9% of all household cleaning brand searches we track, and Ecover accounted for 1.7%. These are worldwide searches for English-language branded terms.
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Is Clorox or Ecover more popular in search?
Compare the household cleaning brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Clorox, Ecover. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mr Clean | Barkeepers Friend | Dettol | Clorox | Harpic | Lysol | Domex | Simple Green | Mrs. Meyer’s Clean Day | Ecover | Ajax | Method | Flash | White King | Pine O Cleen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 10.4% | 15.6% | 10.4% | 10.4% | 8.5% | 4.7% | 3.1% | 3.1% | 2.1% | 1.1% | 1.1% | 0.52% | 0.28% | 0.04% |
| Nov 2025 | 21.9% | 12% | 17.9% | 12% | 9.8% | 8% | 5.4% | 3.6% | 3.6% | 2.4% | 1.3% | 1.1% | 0.53% | 0.32% | 0.03% |
| Dec 2025 | 22% | 12.1% | 18% | 9.9% | 9.9% | 9.9% | 6.6% | 3.6% | 3% | 2% | 1.1% | 1% | 0.53% | 0.32% | 0.04% |
| Jan 2026 | 20.8% | 13.9% | 17% | 11.4% | 9.3% | 9.3% | 5.1% | 3.4% | 3.4% | 2.8% | 1.2% | 1.2% | 0.83% | 0.3% | 0.05% |
| Feb 2026 | 22.8% | 12.5% | 15.2% | 10.2% | 10.2% | 10.2% | 5.6% | 3.8% | 3.1% | 2.5% | 1.4% | 1.2% | 0.82% | 0.33% | 0.04% |
| Mar 2026 | 23.8% | 13% | 15.9% | 10.7% | 10.7% | 8.7% | 4.8% | 3.9% | 3.2% | 2.1% | 1.2% | 1.1% | 0.7% | 0.28% | 0.05% |
| Apr 2026 | 20.7% | 13.8% | 16.9% | 11.3% | 11.3% | 7.6% | 5.1% | 4.2% | 3.4% | 2.3% | 1.2% | 1.1% | 0.67% | 0.3% | 0.05% |
| May 2026 | 20.4% | 13.6% | 16.6% | 11.2% | 11.2% | 9.1% | 5% | 4.1% | 3.3% | 2.2% | 1.2% | 1.1% | 0.66% | 0.3% | 0.06% |
| Jun 2026 | 17.7% | 14.4% | 17.7% | 11.9% | 11.9% | 7.9% | 5.3% | 4.3% | 2.9% | 1.9% | 1.9% | 1% | 0.65% | 0.32% | 0.07% |
| Jul 2026 | 16.8% | 16.8% | 16.8% | 11.2% | 11.2% | 9.2% | 5% | 4.1% | 3.4% | 1.8% | 1.5% | 1.2% | 0.67% | 0.3% | 0.06% |
| Aug 2026 | 16.2% | 16.2% | 16.2% | 10.9% | 10.9% | 10.9% | 4.9% | 4% | 4% | 1.8% | 1.8% | 1.2% | 0.65% | 0.29% | 0.06% |
| Sep 2026 | 19.3% | 15.8% | 15.8% | 12.9% | 10.6% | 8.7% | 4.7% | 3.9% | 3.2% | 1.7% | 1.4% | 1.1% | 0.63% | 0.28% | 0.06% |
How has the Clorox and Ecover comparison changed over the last 12 months?
3 findings
- Clorox was ahead of Ecover in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clorox’s share of searches among household cleaning brands worldwide moved from 10.4% to 12.9%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Ecover’s share of searches among household cleaning brands worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for household cleaning brands worldwide in September 2026?
2 changes
In September 2026, Clorox gained share of searches among household cleaning brands worldwide, from 10.9% to 12.9%.
In September 2026, Ecover rose from 11th to 10th among household cleaning brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clorox’s and Ecover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among household cleaning brands
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