Evolution Fishing vs Wild River:Which is more popular?
In September 2026, Wild River had more branded searches than Evolution Fishing among tackle bag brands worldwide. Wild River had about 33,100 branded searches, while Evolution Fishing had 3,600. Wild River made up 3.7% of all tackle bag brand searches we track, and Evolution Fishing accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about tackle bag brands, Evolution Fishing and Wild River each appeared in two of the five answers. Evolution Fishing and Wild River were each mentioned first in two of the four answers that named either.
Who do people search for more?
Wild River, about 9 searches for every 1 for Evolution Fishing
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top tackle bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Evolution Fishing was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Wild River was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Evolution Fishing and Wild River were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Plano1st- KastKing2nd
- Wild River3rd
- Evolution Fishing3rd
Daiwa5th
Shimano–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Plano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KastKing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Daiwa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wild River2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Evolution Fishing2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shimano0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tackle bag brands
5 answers
Asked ChatGPT
“Which tackle bag brand should I buy?”
Asked ChatGPT
“What are the best tackle bag brands?”
Asked ChatGPT
“What's the best tackle bag brand for fishing trips?”
Searched Google, AI Overview
“fishing tackle bag”
Searched Google, AI Overview
“tackle bags”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Evolution Fishing or Wild River more popular in search?
This chart shows how often people search Google for Evolution Fishing and Wild River by name. Each line represents a brand's share of searches for all six tackle bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Wild River, Evolution Fishing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shimano | Plano | Daiwa | KastKing | Wild River | Evolution Fishing |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 34.3% | 15.4% | 5.6% | 2.5% | 0.22% |
| Nov 2025 | 37.1% | 37.1% | 16.6% | 6.1% | 2.7% | 0.3% |
| Dec 2025 | 39.8% | 32.5% | 17.8% | 6.5% | 2.9% | 0.38% |
| Jan 2026 | 40.2% | 32.9% | 18% | 5.4% | 3% | 0.48% |
| Feb 2026 | 40% | 32.7% | 17.9% | 6.6% | 2.4% | 0.48% |
| Mar 2026 | 40.4% | 33.1% | 14.8% | 8.1% | 3% | 0.59% |
| Apr 2026 | 45.1% | 30.1% | 13.5% | 7.4% | 3.3% | 0.54% |
| May 2026 | 43.1% | 28.8% | 15.8% | 7.1% | 4.7% | 0.52% |
| Jun 2026 | 37.2% | 30.4% | 13.6% | 9.1% | 9.1% | 0.44% |
| Jul 2026 | 38.2% | 25.6% | 14% | 7.7% | 14% | 0.46% |
| Aug 2026 | 37.8% | 30.9% | 13.9% | 7.6% | 9.3% | 0.45% |
| Sep 2026 | 40.8% | 33.4% | 15% | 6.7% | 3.7% | 0.4% |
How has the Evolution Fishing and Wild River comparison changed over the last 12 months?
3 findings
- Wild River was ahead of Evolution Fishing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Evolution Fishing’s share of searches among tackle bag brands worldwide moved from 0.22% to 0.4%, and its estimated monthly branded searches moved from 1.9K to 3.6K.
- Across the 12 months ending September 2026, Wild River’s share of searches among tackle bag brands worldwide moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
How did search popularity change for tackle bag brands worldwide in September 2026?
2 changes
In September 2026, Wild River lost share of searches among tackle bag brands worldwide, from 9.3% to 3.7%.
Estimated monthly branded searches for Evolution Fishing worldwide rose 89.5% over 12 measured months, from 1.9K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Evolution Fishing’s and Wild River’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Evolution Fishing
1 branded search term
- evolution fishing
Wild River
1 branded search term
- wild river
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