Brandwave

Shimano vs Wild River:Which is searched more?

In September 2026, Shimano had more branded searches than Wild River among tackle bag brands worldwide. Shimano had about 368,000 branded searches, while Wild River had 33,100. Shimano made up 40.8% of all tackle bag brand searches we track, and Wild River accounted for 3.7%. These are worldwide searches for English-language branded terms.

Share of searches among tackle bag brands worldwide in September 2026Is Shimano or Wild River more popular in search?
Shimano40.8%368K searches
vs
Wild River3.7%33.1K searches

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Is Shimano or Wild River more popular in search?

Compare the tackle bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Shimano and Wild River among tackle bag brands worldwide, by month

Share of searches by month for Shimano, Wild River. The figures are in the table below the chart.

View monthly share of searches table
MonthShimanoPlanoDaiwaKastKingWild RiverEvolution Fishing
Oct 202541.9%34.3%15.4%5.6%2.5%0.22%
Nov 202537.1%37.1%16.6%6.1%2.7%0.3%
Dec 202539.8%32.5%17.8%6.5%2.9%0.38%
Jan 202640.2%32.9%18%5.4%3%0.48%
Feb 202640%32.7%17.9%6.6%2.4%0.48%
Mar 202640.4%33.1%14.8%8.1%3%0.59%
Apr 202645.1%30.1%13.5%7.4%3.3%0.54%
May 202643.1%28.8%15.8%7.1%4.7%0.52%
Jun 202637.2%30.4%13.6%9.1%9.1%0.44%
Jul 202638.2%25.6%14%7.7%14%0.46%
Aug 202637.8%30.9%13.9%7.6%9.3%0.45%
Sep 202640.8%33.4%15%6.7%3.7%0.4%

How has the Shimano and Wild River comparison changed over the last 12 months?

3 findings
  • Shimano was ahead of Wild River in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Shimano’s share of searches among tackle bag brands worldwide moved from 41.9% to 40.8%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Wild River’s share of searches among tackle bag brands worldwide moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 22.2K to 33.1K.

How did search popularity change for tackle bag brands worldwide in September 2026?

2 changes
  1. In September 2026, Shimano gained share of searches among tackle bag brands worldwide, from 37.8% to 40.8%.

  2. In September 2026, Wild River lost share of searches among tackle bag brands worldwide, from 9.3% to 3.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Shimano’s and Wild River’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shimano

1 branded search term

  • shimano

Wild River

1 branded search term

  • wild river

How the Brand Demand Index is measured

Other head-to-heads among tackle bag brands

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