Shimano vs Wild River:Which is searched more?
In September 2026, Shimano had more branded searches than Wild River among tackle bag brands worldwide. Shimano had about 368,000 branded searches, while Wild River had 33,100. Shimano made up 40.8% of all tackle bag brand searches we track, and Wild River accounted for 3.7%. These are worldwide searches for English-language branded terms.
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Is Shimano or Wild River more popular in search?
Compare the tackle bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Shimano, Wild River. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shimano | Plano | Daiwa | KastKing | Wild River | Evolution Fishing |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 34.3% | 15.4% | 5.6% | 2.5% | 0.22% |
| Nov 2025 | 37.1% | 37.1% | 16.6% | 6.1% | 2.7% | 0.3% |
| Dec 2025 | 39.8% | 32.5% | 17.8% | 6.5% | 2.9% | 0.38% |
| Jan 2026 | 40.2% | 32.9% | 18% | 5.4% | 3% | 0.48% |
| Feb 2026 | 40% | 32.7% | 17.9% | 6.6% | 2.4% | 0.48% |
| Mar 2026 | 40.4% | 33.1% | 14.8% | 8.1% | 3% | 0.59% |
| Apr 2026 | 45.1% | 30.1% | 13.5% | 7.4% | 3.3% | 0.54% |
| May 2026 | 43.1% | 28.8% | 15.8% | 7.1% | 4.7% | 0.52% |
| Jun 2026 | 37.2% | 30.4% | 13.6% | 9.1% | 9.1% | 0.44% |
| Jul 2026 | 38.2% | 25.6% | 14% | 7.7% | 14% | 0.46% |
| Aug 2026 | 37.8% | 30.9% | 13.9% | 7.6% | 9.3% | 0.45% |
| Sep 2026 | 40.8% | 33.4% | 15% | 6.7% | 3.7% | 0.4% |
How has the Shimano and Wild River comparison changed over the last 12 months?
3 findings
- Shimano was ahead of Wild River in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Shimano’s share of searches among tackle bag brands worldwide moved from 41.9% to 40.8%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Wild River’s share of searches among tackle bag brands worldwide moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
How did search popularity change for tackle bag brands worldwide in September 2026?
2 changes

In September 2026, Shimano gained share of searches among tackle bag brands worldwide, from 37.8% to 40.8%.
In September 2026, Wild River lost share of searches among tackle bag brands worldwide, from 9.3% to 3.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shimano’s and Wild River’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shimano
1 branded search term
- shimano
Wild River
1 branded search term
- wild river
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