Brandwave

Plano vs Shimano:Which is searched more?

In September 2026, Shimano had more branded searches than Plano among tackle bag brands worldwide. Shimano was estimated to have 368K branded searches compared to Plano’s 301K, and held a 45.8% Share of Search versus Plano’s 37.4%. These are worldwide searches for English-language branded terms.

Share of Search among tackle bag brands worldwide in September 2026Which is more popular in search, Plano or Shimano?
Plano37.4%301K searches
vs
Shimano45.8%368K searches

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Which is more popular in search, Plano or Shimano?

Compare the tackle bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Plano and Shimano among tackle bag brands worldwide, by month

Share of Search by month for Shimano, Plano. The figures are in the table below the chart.

View monthly share of search table
MonthShimanoPlanoDaiwa
Oct 202545.8%37.4%16.8%
Nov 202540.8%40.8%18.3%
Dec 202544.1%36.1%19.8%
Jan 202644.1%36.1%19.8%
Feb 202644.1%36.1%19.8%
Mar 202645.8%37.4%16.8%
Apr 202650.8%34%15.2%
May 202649.1%32.9%18%
Jun 202645.8%37.4%16.8%
Jul 202649.1%32.8%18%
Aug 202645.8%37.4%16.8%
Sep 202645.8%37.4%16.8%

How has the Plano and Shimano comparison changed over the last 12 months?

  • Shimano was ahead of Plano in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Plano’s estimated Share of Search among tackle bag brands worldwide held steady at 37.4%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, Shimano’s estimated Share of Search among tackle bag brands worldwide held steady at 45.8%, and its estimated monthly branded searches held steady at 368K.

How did search popularity change for tackle bag brands worldwide in September 2026?

Neither Plano nor Shimano moved beyond provider rounding among tackle bag brands in September 2026.

Other head-to-heads among tackle bag brands

How each brand is measured

Brandwave collects information about searches that people make online using Plano’s and Shimano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Plano

1 branded search term

  • plano

Shimano

1 branded search term

  • shimano

How the Brand Demand Index is measured

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