KastKing vs Wild River:Which is more popular?
In September 2026, KastKing had more branded searches than Wild River among tackle bag brands worldwide. KastKing had about 60,500 branded searches, while Wild River had 33,100. KastKing made up 6.7% of all tackle bag brand searches we track, and Wild River accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about tackle bag brands, KastKing appeared in all five answers and Wild River in two. KastKing was mentioned before Wild River in every answer.
Who do people search for more?
KastKing, about 83% more searches than Wild River
Who does AI mention more?
KastKing, mentioned in every answer we collected
Who does AI recommend more?
KastKing, named ahead of Wild River in every answer
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Top tackle bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KastKing appeared in all five answers. Wild River was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KastKing was listed before Wild River in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Plano1st- KastKing2nd
- Wild River3rd
- Evolution Fishing3rd
Daiwa5th
Shimano–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Plano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KastKing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Daiwa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wild River2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Evolution Fishing2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shimano0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tackle bag brands
5 answers
Asked ChatGPT
“Which tackle bag brand should I buy?”
Asked ChatGPT
“What are the best tackle bag brands?”
Asked ChatGPT
“What's the best tackle bag brand for fishing trips?”
Searched Google, AI Overview
“fishing tackle bag”
Searched Google, AI Overview
“tackle bags”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is KastKing or Wild River more popular in search?
This chart shows how often people search Google for KastKing and Wild River by name. Each line represents a brand's share of searches for all six tackle bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KastKing, Wild River. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shimano | Plano | Daiwa | KastKing | Wild River | Evolution Fishing |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 34.3% | 15.4% | 5.6% | 2.5% | 0.22% |
| Nov 2025 | 37.1% | 37.1% | 16.6% | 6.1% | 2.7% | 0.3% |
| Dec 2025 | 39.8% | 32.5% | 17.8% | 6.5% | 2.9% | 0.38% |
| Jan 2026 | 40.2% | 32.9% | 18% | 5.4% | 3% | 0.48% |
| Feb 2026 | 40% | 32.7% | 17.9% | 6.6% | 2.4% | 0.48% |
| Mar 2026 | 40.4% | 33.1% | 14.8% | 8.1% | 3% | 0.59% |
| Apr 2026 | 45.1% | 30.1% | 13.5% | 7.4% | 3.3% | 0.54% |
| May 2026 | 43.1% | 28.8% | 15.8% | 7.1% | 4.7% | 0.52% |
| Jun 2026 | 37.2% | 30.4% | 13.6% | 9.1% | 9.1% | 0.44% |
| Jul 2026 | 38.2% | 25.6% | 14% | 7.7% | 14% | 0.46% |
| Aug 2026 | 37.8% | 30.9% | 13.9% | 7.6% | 9.3% | 0.45% |
| Sep 2026 | 40.8% | 33.4% | 15% | 6.7% | 3.7% | 0.4% |
How has the KastKing and Wild River comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Wild River took it in July 2026, KastKing took it in September 2026.
- Across the 12 months ending September 2026, KastKing’s share of searches among tackle bag brands worldwide moved from 5.6% to 6.7%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 12 months ending September 2026, Wild River’s share of searches among tackle bag brands worldwide moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
How did search popularity change for tackle bag brands worldwide in September 2026?
2 changes
In September 2026, Wild River lost share of searches among tackle bag brands worldwide, from 9.3% to 3.7%.
In September 2026, KastKing lost share of searches among tackle bag brands worldwide, from 7.6% to 6.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KastKing’s and Wild River’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KastKing
1 branded search term
- kastking
Wild River
1 branded search term
- wild river
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