Brandwave

How popular isPlano in search?

In September 2026, there were an estimated 301K branded searches for Plano worldwide which held steady over the last 12 months. Plano holds 37.4% estimated Share of Search among tackle bag brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Shimano45.8%
  2. Plano37.4%
  3. Daiwa16.8%
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Which tackle bag brands compete with Plano?

Plano against tackle bag brands worldwide, by month

Share of Search by month for Shimano, Plano, Daiwa. The figures are in the table below the chart.

View monthly share of search table
MonthShimanoPlanoDaiwa
Oct 202545.8%37.4%16.8%
Nov 202540.8%40.8%18.3%
Dec 202544.1%36.1%19.8%
Jan 202644.1%36.1%19.8%
Feb 202644.1%36.1%19.8%
Mar 202645.8%37.4%16.8%
Apr 202650.8%34%15.2%
May 202649.1%32.9%18%
Jun 202645.8%37.4%16.8%
Jul 202649.1%32.8%18%
Aug 202645.8%37.4%16.8%
Sep 202645.8%37.4%16.8%

  1. 1.Shimano

    45.8%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Plano

    37.4%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Daiwa

    16.8%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Plano and its closest rivals

Every comparison with Plano

How has branded search demand for Plano changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Plano worldwide held steady at 301K.
  • Across the 12 months ending September 2026, Plano’s estimated Share of Search among tackle bag brands worldwide peaked at 40.8% in November 2025 and was lowest at 32.8% in July 2026.

How did search popularity change for tackle bag brands worldwide in September 2026?

Nothing among tackle bag brands moved beyond provider rounding in September 2026.

Where does Plano compete?

Plano is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tackle box brands2nd of 627.4%Show ranking
Tackle bag brands2nd of 337.4%Shown above

How is Plano measured?

Brandwave collects information about searches that people make online using Plano’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • plano

Do you work for Plano? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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