Flambeau vs KastKing:Which is more popular?
In September 2026, KastKing had more branded searches than Flambeau among tackle box brands worldwide. KastKing had about 60,500 branded searches, while Flambeau had 33,100. KastKing made up 5.2% of all tackle box brand searches we track, and Flambeau accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about tackle box brands, KastKing appeared in all four answers and Flambeau in three. Flambeau was mentioned before KastKing in every answer.
Who do people search for more?
KastKing, about 83% more searches than Flambeau
Who does AI mention more?
KastKing, mentioned in every answer we collected
Who does AI recommend more?
Flambeau, named ahead of KastKing in every answer
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Top tackle box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, KastKing appeared in all four answers. Flambeau was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Flambeau was listed before KastKing in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Plano4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- KastKing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Flambeau3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bass Pro1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Shimano0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Daiwa0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rapala0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tackle box brands
4 answers
Asked ChatGPT
“Which tackle box brand should I buy?”
Asked ChatGPT
“What are the best tackle box brands?”
Asked ChatGPT
“What's the best tackle box brand for small fishing gear?”
Searched Google, AI Overview
“fishing tackle box”
Searched Google, AI Overview
“tackle boxes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Flambeau or KastKing more popular in search?
This chart shows how often people search Google for Flambeau and KastKing by name. Each line represents a brand's share of searches for all seven tackle box brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KastKing, Flambeau. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shimano | Plano | Bass Pro | Daiwa | KastKing | Rapala | Flambeau |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 25.2% | 20.6% | 11.3% | 4.1% | 5.1% | 2.8% |
| Nov 2025 | 22.3% | 22.3% | 22.3% | 10% | 3.7% | 4.5% | 14.9% |
| Dec 2025 | 25% | 20.4% | 25% | 11.2% | 4.1% | 5% | 9.1% |
| Jan 2026 | 28.7% | 23.5% | 19.2% | 12.9% | 3.9% | 4.7% | 7.1% |
| Feb 2026 | 30.2% | 24.7% | 16.6% | 13.6% | 5% | 5% | 5% |
| Mar 2026 | 30% | 24.6% | 20.1% | 11% | 6% | 4.9% | 3.3% |
| Apr 2026 | 35.7% | 23.9% | 15.9% | 10.7% | 5.9% | 4.8% | 3.2% |
| May 2026 | 34.7% | 23.2% | 15.5% | 12.7% | 5.7% | 5.7% | 2.5% |
| Jun 2026 | 30.6% | 25% | 16.7% | 11.2% | 7.5% | 6.2% | 2.8% |
| Jul 2026 | 32.5% | 21.7% | 17.8% | 11.9% | 6.5% | 6.5% | 2.9% |
| Aug 2026 | 30% | 24.6% | 20.1% | 11% | 6% | 6% | 2.2% |
| Sep 2026 | 31.7% | 26% | 17.3% | 11.6% | 5.2% | 5.2% | 2.9% |
How has the Flambeau and KastKing comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Flambeau took it in November 2025, KastKing took it in March 2026.
- Across the 12 months ending September 2026, Flambeau’s share of searches among tackle box brands worldwide moved from 2.8% to 2.9%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, KastKing’s share of searches among tackle box brands worldwide moved from 4.1% to 5.2%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for tackle box brands worldwide in September 2026?
2 changes
In September 2026, Flambeau gained share of searches among tackle box brands worldwide, from 2.2% to 2.9%.
In September 2026, KastKing lost share of searches among tackle box brands worldwide, from 6% to 5.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Flambeau’s and KastKing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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