Brandwave

How popular isRapala in search?

In August 2026, there were an estimated 74K branded searches for Rapala worldwide which is up 22.3% over the last 11 months. Rapala holds 45.6% estimated Share of Search among fishing lures worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rapala45.6%
  2. Savage Gear27.2%
  3. Strike King12.2%
  4. Yo-Zuri6.8%
  5. Berkley6.1%
  6. Mepps2.2%
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Which fishing lures compete with Rapala?

Rapala against fishing lures worldwide, by month

Share of Search by month for Rapala, Savage Gear, Strike King, Yo-Zuri, Berkley, Mepps. The figures are in the table below the chart.

View monthly share of search table
MonthRapalaSavage GearStrike KingYo-ZuriBerkleyMepps
Oct 202536.3%39%11.9%7.7%4%1.1%
Nov 202538.5%40.8%8.4%7%4.2%1%
Dec 202541.4%36.3%9%7.5%4.5%1.3%
Jan 202640.3%28.9%16.1%7.7%5.4%1.5%
Feb 202642.1%26.1%16.9%7.7%5.6%1.6%
Mar 202638.3%24.4%18.7%7.4%9.4%1.8%
Apr 202640.9%24.3%16.3%7.9%8.2%2.4%
May 202642.3%24.8%13.8%6.7%10.3%2.1%
Jun 202642.1%24.7%13.8%6.7%10.3%2.5%
Jul 202647%22.9%12.6%7%7.7%2.8%
Aug 202645.6%27.2%12.2%6.8%6.1%2.2%
Sep 2026——————

  1. 1.Rapala

    45.6%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Savage Gear

    27.2%

    Held 2nd. 44.1K estimated branded searches, +22.5% vs prior month. Share +4.3 points.

  3. 3.Strike King

    12.2%

    Held 3rd. 19.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Yo-Zuri

    6.8%

    Moved from 5th to 4th. 11K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Berkley

    6.1%

    Moved from 4th to 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  6. 6.Mepps

    2.2%

    Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

Compare search popularity between Rapala and its closest rivals

Every comparison with Rapala

How has branded search demand for Rapala changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rapala worldwide rose from 60.5K to 74K.
  • Across the 11 months ending August 2026, Rapala’s estimated Share of Search among fishing lures worldwide increased from 36.3% to 45.6%.
  • Across the 11 months ending August 2026, Rapala’s estimated Share of Search among fishing lures worldwide peaked at 47% in July 2026 and was lowest at 36.3% in October 2025.
  • Across the 11 months ending August 2026, Rapala rose from 2nd to 1st among fishing lures worldwide.

How did search popularity change for fishing lures worldwide in August 2026?

  1. In August 2026, Savage Gear gained estimated Share of Search among fishing lures worldwide, from 22.9% to 27.2%.

  2. In August 2026, Berkley lost estimated Share of Search among fishing lures worldwide, from 7.7% to 6.1%.

  3. In August 2026, Rapala lost estimated Share of Search among fishing lures worldwide, from 47% to 45.6%.

  4. In August 2026, Mepps lost estimated Share of Search among fishing lures worldwide, from 2.8% to 2.2%.

  5. Strike King’s estimated Share of Search among fishing lures worldwide has lost ground for 3 months in a row, from 13.8% to 12.2% in August 2026.

  6. In August 2026, Yo-Zuri rose from 5th to 4th among fishing lures worldwide.

Where does Rapala compete?

Rapala is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tackle box brands4th of 68.3%Show ranking
Fishing lures1st of 645.6%Shown above

How is Rapala measured?

Brandwave collects information about searches that people make online using Rapala’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rapala

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How the Brand Demand Index is measured

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