Flambeau vs Rapala:Which is more popular by branded search?
In August 2026, Rapala had more branded searches than Flambeau among tackle box brands worldwide. Rapala was estimated to have 74K branded searches compared to Flambeau’s 18.1K, and held an 8.3% Share of Search versus Flambeau’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Flambeau or Rapala?
Compare the tackle box brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rapala, Flambeau. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Plano | Daiwa | Rapala | Flambeau | Bass Pro |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 33.9% | 15.2% | 6.8% | 2.5% | — |
| Nov 2025 | 36.2% | 36.2% | 16.3% | 7.3% | 4% | — |
| Dec 2025 | 39.1% | 32% | 17.5% | 7.9% | 3.5% | — |
| Jan 2026 | 39.7% | 32.4% | 17.8% | 6.5% | 3.6% | — |
| Feb 2026 | 39.9% | 32.6% | 17.9% | 6.6% | 2.9% | — |
| Mar 2026 | 41.5% | 33.9% | 15.2% | 6.8% | 2.5% | — |
| Apr 2026 | 46.5% | 31.1% | 13.9% | 6.2% | 2.3% | — |
| May 2026 | 44.5% | 29.7% | 16.3% | 7.3% | 2.2% | — |
| Jun 2026 | 41.1% | 33.6% | 15.1% | 8.3% | 2% | — |
| Jul 2026 | 43.5% | 29.1% | 16% | 8.8% | 2.6% | — |
| Aug 2026 | 41.1% | 33.6% | 15.1% | 8.3% | 2% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Flambeau and Rapala comparison changed over the last 12 months?
3 findings
- Rapala was ahead of Flambeau in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flambeau’s estimated Share of Search among tackle box brands worldwide moved from 2.5% to 2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Rapala’s estimated Share of Search among tackle box brands worldwide moved from 6.8% to 8.3%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for tackle box brands worldwide in August 2026?
2 changes
In August 2026, Flambeau lost estimated Share of Search among tackle box brands worldwide, from 2.6% to 2%.
Estimated monthly branded searches for Rapala worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Flambeau’s and Rapala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.