Fishing lures:Which brands are most popular in search?
In August 2026, Rapala was the most searched among fishing lures worldwide, with an estimated 74K branded searches and 71.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Rapala71.2%
Berkley9.5%
Strike King9.5%
Mepps3.5%
Savage Gear3.5%
Yo-Zuri2.8%
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Compare the fishing lures people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rapala, Berkley, Strike King, Mepps, Savage Gear, Yo-Zuri. The figures are in the table below the chart.
View monthly share of search table
| Month | Rapala | Berkley | Strike King | Mepps | Savage Gear | Yo-Zuri |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 7.7% | 11.5% | 2.2% | 5.1% | 3.4% |
| Nov 2025 | 74% | 8.1% | 8.1% | 2% | 4.4% | 3.5% |
| Dec 2025 | 73.7% | 8% | 8% | 2.3% | 4.4% | 3.5% |
| Jan 2026 | 67.6% | 9% | 13.5% | 2.6% | 3.3% | 4% |
| Feb 2026 | 67% | 8.9% | 13.4% | 2.6% | 4.9% | 3.2% |
| Mar 2026 | 59.3% | 14.5% | 14.5% | 2.8% | 5.3% | 3.5% |
| Apr 2026 | 63.8% | 12.8% | 12.8% | 3.8% | 3.1% | 3.8% |
| May 2026 | 64.7% | 15.8% | 10.6% | 3.1% | 2.5% | 3.1% |
| Jun 2026 | 64.3% | 15.7% | 10.5% | 3.8% | 2.5% | 3.1% |
| Jul 2026 | 69.7% | 11.4% | 9.3% | 4.1% | 2.7% | 2.7% |
| Aug 2026 | 71.2% | 9.5% | 9.5% | 3.5% | 3.5% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.2% | 74K | 0% | +1.5 points | |
| 2, held 2nd | 9.5% | 9.9K | -18.2% | -1.9 points | |
| 3, held 3rd | 9.5% | 9.9K | 0% | +0.2 points | |
| 4, held 4th | 3.5% | 3.6K | -18.2% | -0.7 points | |
| 5, held 5th | 3.5% | 3.6K | +24.1% | +0.7 points | |
| 6, held 6th | 2.8% | 2.9K | 0% | +0.1 points |
1.
Rapala71.2%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
Berkley9.5%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
9.5%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Mepps3.5%
Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
3.5%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.7 points.
6.
Yo-Zuri2.8%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
- Rapala vs Berkley: compare search popularity
- Rapala vs Strike King: compare search popularity
- Rapala vs Mepps: compare search popularity
- Rapala vs Savage Gear: compare search popularity
- Berkley vs Strike King: compare search popularity
- Berkley vs Mepps: compare search popularity
- Berkley vs Savage Gear: compare search popularity
- Strike King vs Mepps: compare search popularity
- Strike King vs Savage Gear: compare search popularity
- Mepps vs Savage Gear: compare search popularity
- Compare any of these brands
Which brand is most popular in search among fishing lures worldwide?
6 brands
In August 2026, Rapala was the most searched among fishing lures worldwide, with an estimated 74K branded searches and 71.2% estimated Share of Search within this set. Berkley is in 2nd place, 61.7 percentage points behind at 9.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Rapala | 70.2% → 71.2% | 74%Nov 2025 | 59.3%Mar 2026 | 1st |
| Berkley | 7.7% → 9.5% | 15.8%May 2026 | 7.7%Oct 2025 | 3rd → 2nd |
| Strike King | 11.5% → 9.5% | 14.5%Mar 2026 | 8%Dec 2025 | 2nd → 3rd |
| Mepps | 2.2% → 3.5% | 4.1%Jul 2026 | 2%Nov 2025 | 6th → 4th |
| Savage Gear | 5.1% → 3.5% | 5.3%Mar 2026 | 2.5%Jun 2026 | 4th → 5th |
| Yo-Zuri | 3.4% → 2.8% | 4%Jan 2026 | 2.7%Jul 2026 | 5th → 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Rapala’s estimated Share of Search among fishing lures worldwide increased from 70.2% to 71.2%.
- Across the 11 months ending August 2026, Berkley’s estimated Share of Search among fishing lures worldwide increased from 7.7% to 9.5%.
- Across the 11 months ending August 2026, Strike King’s estimated Share of Search among fishing lures worldwide decreased from 11.5% to 9.5%.
- Across the 11 months ending August 2026, Mepps’ estimated Share of Search among fishing lures worldwide increased from 2.2% to 3.5%.
- Across the 11 months ending August 2026, Savage Gear’s estimated Share of Search among fishing lures worldwide decreased from 5.1% to 3.5%.
- Across the 11 months ending August 2026, Yo-Zuri’s estimated Share of Search among fishing lures worldwide decreased from 3.4% to 2.8%.
- Across the 11 months ending August 2026, Rapala’s estimated Share of Search among fishing lures worldwide peaked at 74% in November 2025 and was lowest at 59.3% in March 2026.
- Across the 11 months ending August 2026, Berkley’s estimated Share of Search among fishing lures worldwide peaked at 15.8% in May 2026 and was lowest at 7.7% in October 2025.
- Across the 11 months ending August 2026, Strike King’s estimated Share of Search among fishing lures worldwide peaked at 14.5% in March 2026 and was lowest at 8% in December 2025.
- Across the 11 months ending August 2026, Mepps’ estimated Share of Search among fishing lures worldwide peaked at 4.1% in July 2026 and was lowest at 2% in November 2025.
- Across the 11 months ending August 2026, Savage Gear’s estimated Share of Search among fishing lures worldwide peaked at 5.3% in March 2026 and was lowest at 2.5% in June 2026.
- Across the 11 months ending August 2026, Yo-Zuri’s estimated Share of Search among fishing lures worldwide peaked at 4% in January 2026 and was lowest at 2.7% in July 2026.
- Across the 11 months ending August 2026, Berkley rose from 3rd to 2nd among fishing lures worldwide.
- Across the 11 months ending August 2026, Strike King fell from 2nd to 3rd among fishing lures worldwide.
- Across the 11 months ending August 2026, Mepps rose from 6th to 4th among fishing lures worldwide.
- Across the 11 months ending August 2026, Savage Gear fell from 4th to 5th among fishing lures worldwide.
- Across the 11 months ending August 2026, Yo-Zuri fell from 5th to 6th among fishing lures worldwide.
How did search popularity change for fishing lures worldwide in August 2026?
4 changes
In August 2026, Rapala gained estimated Share of Search among fishing lures worldwide, from 69.7% to 71.2%.
In August 2026, Savage Gear gained estimated Share of Search among fishing lures worldwide, from 2.7% to 3.5%.
In August 2026, Berkley lost estimated Share of Search among fishing lures worldwide, from 11.4% to 9.5%.
In August 2026, Mepps lost estimated Share of Search among fishing lures worldwide, from 4.1% to 3.5%.
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