Berkley vs Strike King:Which is more popular by branded search?
In August 2026, Berkley and Strike King were level on Share of Search among fishing lures worldwide, with an estimated 9.9K branded searches each, at 9.5% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Berkley or Strike King?
Compare the fishing lures people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Berkley, Strike King. The figures are in the table below the chart.
View monthly share of search table
| Month | Rapala | Berkley | Strike King | Mepps | Savage Gear | Yo-Zuri |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 7.7% | 11.5% | 2.2% | 5.1% | 3.4% |
| Nov 2025 | 74% | 8.1% | 8.1% | 2% | 4.4% | 3.5% |
| Dec 2025 | 73.7% | 8% | 8% | 2.3% | 4.4% | 3.5% |
| Jan 2026 | 67.6% | 9% | 13.5% | 2.6% | 3.3% | 4% |
| Feb 2026 | 67% | 8.9% | 13.4% | 2.6% | 4.9% | 3.2% |
| Mar 2026 | 59.3% | 14.5% | 14.5% | 2.8% | 5.3% | 3.5% |
| Apr 2026 | 63.8% | 12.8% | 12.8% | 3.8% | 3.1% | 3.8% |
| May 2026 | 64.7% | 15.8% | 10.6% | 3.1% | 2.5% | 3.1% |
| Jun 2026 | 64.3% | 15.7% | 10.5% | 3.8% | 2.5% | 3.1% |
| Jul 2026 | 69.7% | 11.4% | 9.3% | 4.1% | 2.7% | 2.7% |
| Aug 2026 | 71.2% | 9.5% | 9.5% | 3.5% | 3.5% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Berkley and Strike King comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Berkley took it in May 2026.
- Across the 11 months ending August 2026, Berkley’s estimated Share of Search among fishing lures worldwide moved from 7.7% to 9.5%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
- Across the 11 months ending August 2026, Strike King’s estimated Share of Search among fishing lures worldwide moved from 11.5% to 9.5%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for fishing lures worldwide in August 2026?
1 change
In August 2026, Berkley lost estimated Share of Search among fishing lures worldwide, from 11.4% to 9.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Berkley’s and Strike King’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Berkley
1 branded search term
- berkley fishing
Strike King
1 branded search term
- strike king lures
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.