Brandwave

How popular isBerkley in search?

In August 2026, there were an estimated 9.9K branded searches for Berkley worldwide which is up 50% over the last 11 months. Berkley holds 9.5% estimated Share of Search among fishing lures worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rapala71.2%
  2. Berkley9.5%
  3. Strike King9.5%
  4. Mepps3.5%
  5. Savage Gear3.5%
  6. Yo-Zuri2.8%
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Which fishing lures compete with Berkley?

Berkley against fishing lures worldwide, by month

Share of Search by month for Rapala, Berkley, Strike King, Mepps, Savage Gear, Yo-Zuri. The figures are in the table below the chart.

View monthly share of search table
MonthRapalaBerkleyStrike KingMeppsSavage GearYo-Zuri
Oct 202570.2%7.7%11.5%2.2%5.1%3.4%
Nov 202574%8.1%8.1%2%4.4%3.5%
Dec 202573.7%8%8%2.3%4.4%3.5%
Jan 202667.6%9%13.5%2.6%3.3%4%
Feb 202667%8.9%13.4%2.6%4.9%3.2%
Mar 202659.3%14.5%14.5%2.8%5.3%3.5%
Apr 202663.8%12.8%12.8%3.8%3.1%3.8%
May 202664.7%15.8%10.6%3.1%2.5%3.1%
Jun 202664.3%15.7%10.5%3.8%2.5%3.1%
Jul 202669.7%11.4%9.3%4.1%2.7%2.7%
Aug 202671.2%9.5%9.5%3.5%3.5%2.8%
Sep 2026——————

  1. 1.Rapala

    71.2%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Berkley

    9.5%

    Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  3. 3.Strike King

    9.5%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Mepps

    3.5%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  5. 5.Savage Gear

    3.5%

    Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.7 points.

  6. 6.Yo-Zuri

    2.8%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Berkley and its closest rivals

How has branded search demand for Berkley changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Berkley worldwide rose from 6.6K to 9.9K.
  • Across the 11 months ending August 2026, Berkley’s estimated Share of Search among fishing lures worldwide increased from 7.7% to 9.5%.
  • Across the 11 months ending August 2026, Berkley’s estimated Share of Search among fishing lures worldwide peaked at 15.8% in May 2026 and was lowest at 7.7% in October 2025.
  • Across the 11 months ending August 2026, Berkley rose from 3rd to 2nd among fishing lures worldwide.

How did search popularity change for fishing lures worldwide in August 2026?

  1. In August 2026, Rapala gained estimated Share of Search among fishing lures worldwide, from 69.7% to 71.2%.

  2. In August 2026, Savage Gear gained estimated Share of Search among fishing lures worldwide, from 2.7% to 3.5%.

  3. In August 2026, Berkley lost estimated Share of Search among fishing lures worldwide, from 11.4% to 9.5%.

  4. In August 2026, Mepps lost estimated Share of Search among fishing lures worldwide, from 4.1% to 3.5%.

Where does Berkley compete?

Berkley is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fishing line brands2nd of 60.96%Show ranking
Fishing lures2nd of 69.5%Shown above

How is Berkley measured?

Brandwave collects information about searches that people make online using Berkley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • berkley fishing

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How the Brand Demand Index is measured

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