Berkley vs Savage Gear:Which is searched more?
In August 2026, Savage Gear had more branded searches than Berkley among fishing lures worldwide. Savage Gear was estimated to have 44.1K branded searches compared to Berkley’s 9.9K, and held a 27.2% Share of Search versus Berkley’s 6.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Berkley or Savage Gear?
Compare the fishing lures people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Savage Gear, Berkley. The figures are in the table below the chart.
View monthly share of search table
| Month | Savage Gear | Berkley |
|---|---|---|
| Oct 2025 | 39% | 4% |
| Nov 2025 | 40.8% | 4.2% |
| Dec 2025 | 36.3% | 4.5% |
| Jan 2026 | 28.9% | 5.4% |
| Feb 2026 | 26.1% | 5.6% |
| Mar 2026 | 24.4% | 9.4% |
| Apr 2026 | 24.3% | 8.2% |
| May 2026 | 24.8% | 10.3% |
| Jun 2026 | 24.7% | 10.3% |
| Jul 2026 | 22.9% | 7.7% |
| Aug 2026 | 27.2% | 6.1% |
| Sep 2026 | — | — |
How has the Berkley and Savage Gear comparison changed over the last 12 months?
3 findings
- Savage Gear was ahead of Berkley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Berkley’s estimated Share of Search among fishing lures worldwide moved from 4% to 6.1%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
- Across the 11 months ending August 2026, Savage Gear’s estimated Share of Search among fishing lures worldwide moved from 39% to 27.2%, and its estimated monthly branded searches moved from 64.9K to 44.1K.
How did search popularity change for fishing lures worldwide in August 2026?
2 changes
In August 2026, Savage Gear gained estimated Share of Search among fishing lures worldwide, from 22.9% to 27.2%.
In August 2026, Berkley lost estimated Share of Search among fishing lures worldwide, from 7.7% to 6.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Berkley’s and Savage Gear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Berkley
1 branded search term
- berkley fishing
Savage Gear
2 branded search terms
- savage gear
- savage gear lures
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.