How popular isStrike King in search?
In August 2026, there were an estimated 9.9K branded searches for Strike King worldwide which held steady over the last 11 months. Strike King holds 9.5% estimated Share of Search among fishing lures worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Rapala71.2%
Berkley9.5%- Strike King9.5%
- Mepps3.5%
- Savage Gear3.5%
- Yo-Zuri2.8%
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Which fishing lures compete with Strike King?
Share of Search by month for Rapala, Berkley, Strike King, Mepps, Savage Gear, Yo-Zuri. The figures are in the table below the chart.
View monthly share of search table
| Month | Rapala | Berkley | Strike King | Mepps | Savage Gear | Yo-Zuri |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 7.7% | 11.5% | 2.2% | 5.1% | 3.4% |
| Nov 2025 | 74% | 8.1% | 8.1% | 2% | 4.4% | 3.5% |
| Dec 2025 | 73.7% | 8% | 8% | 2.3% | 4.4% | 3.5% |
| Jan 2026 | 67.6% | 9% | 13.5% | 2.6% | 3.3% | 4% |
| Feb 2026 | 67% | 8.9% | 13.4% | 2.6% | 4.9% | 3.2% |
| Mar 2026 | 59.3% | 14.5% | 14.5% | 2.8% | 5.3% | 3.5% |
| Apr 2026 | 63.8% | 12.8% | 12.8% | 3.8% | 3.1% | 3.8% |
| May 2026 | 64.7% | 15.8% | 10.6% | 3.1% | 2.5% | 3.1% |
| Jun 2026 | 64.3% | 15.7% | 10.5% | 3.8% | 2.5% | 3.1% |
| Jul 2026 | 69.7% | 11.4% | 9.3% | 4.1% | 2.7% | 2.7% |
| Aug 2026 | 71.2% | 9.5% | 9.5% | 3.5% | 3.5% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.2% | 74K | 0% | +1.5 points | |
| 2, held 2nd | 9.5% | 9.9K | -18.2% | -1.9 points | |
| 3, held 3rd | 9.5% | 9.9K | 0% | +0.2 points | |
| 4, held 4th | 3.5% | 3.6K | -18.2% | -0.7 points | |
| 5, held 5th | 3.5% | 3.6K | +24.1% | +0.7 points | |
| 6, held 6th | 2.8% | 2.9K | 0% | +0.1 points |
1.
Rapala71.2%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
Berkley9.5%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
9.5%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.Mepps
3.5%
Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
3.5%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.7 points.
6.Yo-Zuri
2.8%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Strike King and its closest rivals
How has branded search demand for Strike King changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Strike King worldwide held steady at 9.9K.
- Across the 11 months ending August 2026, Strike King’s estimated Share of Search among fishing lures worldwide decreased from 11.5% to 9.5%.
- Across the 11 months ending August 2026, Strike King’s estimated Share of Search among fishing lures worldwide peaked at 14.5% in March 2026 and was lowest at 8% in December 2025.
- Across the 11 months ending August 2026, Strike King fell from 2nd to 3rd among fishing lures worldwide.
How did search popularity change for fishing lures worldwide in August 2026?
4 changes
In August 2026, Rapala gained estimated Share of Search among fishing lures worldwide, from 69.7% to 71.2%.
In August 2026, Savage Gear gained estimated Share of Search among fishing lures worldwide, from 2.7% to 3.5%.
In August 2026, Berkley lost estimated Share of Search among fishing lures worldwide, from 11.4% to 9.5%.
In August 2026, Mepps lost estimated Share of Search among fishing lures worldwide, from 4.1% to 3.5%.
How is Strike King measured?
Brandwave collects information about searches that people make online using Strike King’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- strike king lures
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