Savage Gear vs Yo-Zuri:Which is more popular by branded search?
In August 2026, Savage Gear had more branded searches than Yo-Zuri among fishing lures worldwide. Savage Gear was estimated to have 3.6K branded searches compared to Yo-Zuri’s 2.9K, and held a 3.5% Share of Search versus Yo-Zuri’s 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Savage Gear or Yo-Zuri?
Compare the fishing lures people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Savage Gear, Yo-Zuri. The figures are in the table below the chart.
View monthly share of search table
| Month | Rapala | Berkley | Strike King | Mepps | Savage Gear | Yo-Zuri |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 7.7% | 11.5% | 2.2% | 5.1% | 3.4% |
| Nov 2025 | 74% | 8.1% | 8.1% | 2% | 4.4% | 3.5% |
| Dec 2025 | 73.7% | 8% | 8% | 2.3% | 4.4% | 3.5% |
| Jan 2026 | 67.6% | 9% | 13.5% | 2.6% | 3.3% | 4% |
| Feb 2026 | 67% | 8.9% | 13.4% | 2.6% | 4.9% | 3.2% |
| Mar 2026 | 59.3% | 14.5% | 14.5% | 2.8% | 5.3% | 3.5% |
| Apr 2026 | 63.8% | 12.8% | 12.8% | 3.8% | 3.1% | 3.8% |
| May 2026 | 64.7% | 15.8% | 10.6% | 3.1% | 2.5% | 3.1% |
| Jun 2026 | 64.3% | 15.7% | 10.5% | 3.8% | 2.5% | 3.1% |
| Jul 2026 | 69.7% | 11.4% | 9.3% | 4.1% | 2.7% | 2.7% |
| Aug 2026 | 71.2% | 9.5% | 9.5% | 3.5% | 3.5% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Savage Gear and Yo-Zuri comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Yo-Zuri took it in January 2026, Savage Gear took it in February 2026, Yo-Zuri took it in April 2026, Savage Gear took it in August 2026.
- Across the 11 months ending August 2026, Savage Gear’s estimated Share of Search among fishing lures worldwide moved from 5.1% to 3.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Yo-Zuri’s estimated Share of Search among fishing lures worldwide moved from 3.4% to 2.8%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for fishing lures worldwide in August 2026?
1 change
In August 2026, Savage Gear gained estimated Share of Search among fishing lures worldwide, from 2.7% to 3.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Savage Gear’s and Yo-Zuri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Savage Gear
1 branded search term
- savage gear lures
Yo-Zuri
1 branded search term
- yo zuri lures
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.