How popular isYo-Zuri in search?
In August 2026, there were an estimated 11K branded searches for Yo-Zuri worldwide which is down 14.1% over the last 11 months. Yo-Zuri holds 6.8% estimated Share of Search among fishing lures worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Rapala45.6%
Savage Gear27.2%
Strike King12.2%
Yo-Zuri6.8%
Berkley6.1%
Mepps2.2%
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Which fishing lures compete with Yo-Zuri?
Share of Search by month for Rapala, Savage Gear, Strike King, Yo-Zuri, Berkley, Mepps. The figures are in the table below the chart.
View monthly share of search table
| Month | Rapala | Savage Gear | Strike King | Yo-Zuri | Berkley | Mepps |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 39% | 11.9% | 7.7% | 4% | 1.1% |
| Nov 2025 | 38.5% | 40.8% | 8.4% | 7% | 4.2% | 1% |
| Dec 2025 | 41.4% | 36.3% | 9% | 7.5% | 4.5% | 1.3% |
| Jan 2026 | 40.3% | 28.9% | 16.1% | 7.7% | 5.4% | 1.5% |
| Feb 2026 | 42.1% | 26.1% | 16.9% | 7.7% | 5.6% | 1.6% |
| Mar 2026 | 38.3% | 24.4% | 18.7% | 7.4% | 9.4% | 1.8% |
| Apr 2026 | 40.9% | 24.3% | 16.3% | 7.9% | 8.2% | 2.4% |
| May 2026 | 42.3% | 24.8% | 13.8% | 6.7% | 10.3% | 2.1% |
| Jun 2026 | 42.1% | 24.7% | 13.8% | 6.7% | 10.3% | 2.5% |
| Jul 2026 | 47% | 22.9% | 12.6% | 7% | 7.7% | 2.8% |
| Aug 2026 | 45.6% | 27.2% | 12.2% | 6.8% | 6.1% | 2.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.6% | 74K | 0% | -1.5 points | |
| 2, held 2nd | 27.2% | 44.1K | +22.5% | +4.3 points | |
| 3, held 3rd | 12.2% | 19.8K | 0% | -0.4 points | |
| 4, moved from 5th to 4th | 6.8% | 11K | 0% | -0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.1% | 9.9K | -18.2% | -1.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.2% | 3.6K | -18.2% | -0.6 points |
1.
Rapala45.6%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -1.5 points.
27.2%
Held 2nd. 44.1K estimated branded searches, +22.5% vs prior month. Share +4.3 points.
12.2%
Held 3rd. 19.8K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Yo-Zuri6.8%
Moved from 5th to 4th. 11K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Berkley6.1%
Moved from 4th to 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
6.
Mepps2.2%
Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
Compare search popularity between Yo-Zuri and its closest rivals
Every comparison with Yo-Zuri
5 comparisons
How has branded search demand for Yo-Zuri changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Yo-Zuri worldwide fell from 12.8K to 11K.
- Across the 11 months ending August 2026, Yo-Zuri’s estimated Share of Search among fishing lures worldwide decreased from 7.7% to 6.8%.
- Across the 11 months ending August 2026, Yo-Zuri’s estimated Share of Search among fishing lures worldwide peaked at 7.9% in April 2026 and was lowest at 6.7% in June 2026.
How did search popularity change for fishing lures worldwide in August 2026?
6 changes
In August 2026, Savage Gear gained estimated Share of Search among fishing lures worldwide, from 22.9% to 27.2%.
In August 2026, Berkley lost estimated Share of Search among fishing lures worldwide, from 7.7% to 6.1%.
In August 2026, Rapala lost estimated Share of Search among fishing lures worldwide, from 47% to 45.6%.
In August 2026, Mepps lost estimated Share of Search among fishing lures worldwide, from 2.8% to 2.2%.
Strike King’s estimated Share of Search among fishing lures worldwide has lost ground for 3 months in a row, from 13.8% to 12.2% in August 2026.
In August 2026, Yo-Zuri rose from 5th to 4th among fishing lures worldwide.
How is Yo-Zuri measured?
Brandwave collects information about searches that people make online using Yo-Zuri’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- yo zuri
- yo zuri lures
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Is Yo-Zuri your brand?
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