Mepps vs Yo-Zuri:Which is more popular by branded search?
In August 2026, Mepps had more branded searches than Yo-Zuri among fishing lures worldwide. Mepps was estimated to have 3.6K branded searches compared to Yo-Zuri’s 2.9K, and held a 3.5% Share of Search versus Yo-Zuri’s 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mepps or Yo-Zuri?
Compare the fishing lures people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mepps, Yo-Zuri. The figures are in the table below the chart.
View monthly share of search table
| Month | Rapala | Berkley | Strike King | Mepps | Savage Gear | Yo-Zuri |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 7.7% | 11.5% | 2.2% | 5.1% | 3.4% |
| Nov 2025 | 74% | 8.1% | 8.1% | 2% | 4.4% | 3.5% |
| Dec 2025 | 73.7% | 8% | 8% | 2.3% | 4.4% | 3.5% |
| Jan 2026 | 67.6% | 9% | 13.5% | 2.6% | 3.3% | 4% |
| Feb 2026 | 67% | 8.9% | 13.4% | 2.6% | 4.9% | 3.2% |
| Mar 2026 | 59.3% | 14.5% | 14.5% | 2.8% | 5.3% | 3.5% |
| Apr 2026 | 63.8% | 12.8% | 12.8% | 3.8% | 3.1% | 3.8% |
| May 2026 | 64.7% | 15.8% | 10.6% | 3.1% | 2.5% | 3.1% |
| Jun 2026 | 64.3% | 15.7% | 10.5% | 3.8% | 2.5% | 3.1% |
| Jul 2026 | 69.7% | 11.4% | 9.3% | 4.1% | 2.7% | 2.7% |
| Aug 2026 | 71.2% | 9.5% | 9.5% | 3.5% | 3.5% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mepps and Yo-Zuri comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Mepps took it in June 2026.
- Across the 11 months ending August 2026, Mepps’ estimated Share of Search among fishing lures worldwide moved from 2.2% to 3.5%, and its estimated monthly branded searches moved from 1.9K to 3.6K.
- Across the 11 months ending August 2026, Yo-Zuri’s estimated Share of Search among fishing lures worldwide moved from 3.4% to 2.8%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for fishing lures worldwide in August 2026?
1 change
In August 2026, Mepps lost estimated Share of Search among fishing lures worldwide, from 4.1% to 3.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Mepps’ and Yo-Zuri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.