Brandwave

How popular isK2 in search?

In September 2026, there were an estimated 691K branded searches for K2 worldwide which is down 19.3% over the last 12 months. K2 holds 69.8% estimated Share of Search among ski and snowboard brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. K269.8%
  2. Burton11.3%
  3. Rossignol9.1%
  4. Atomic4.5%
  5. Salomon Ski2.2%
  6. Lib Tech1.5%
  7. Völkl1.5%
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Which ski and snowboard brands compete with K2?

K2 against ski and snowboard brands worldwide, by month

Share of Search by month for K2, Burton, Rossignol, Atomic, Salomon Ski. The figures are in the table below the chart.

View monthly share of search table
MonthK2BurtonRossignolAtomicSalomon SkiLib TechVölkl
Oct 202565.2%11.5%12.6%5.1%2.5%1.4%1.7%
Nov 202553.3%17.8%15%7.2%3%1.7%2%
Dec 202546%25.5%12.8%7.8%3.9%1.4%2.6%
Jan 202641.7%23%17.1%9.6%4.2%1.5%2.8%
Feb 202643%21.4%14.4%11.3%4.3%1.9%3.5%
Mar 202659.2%12.5%13.8%6.9%3.4%1.5%2.8%
Apr 202674.4%6.8%11.9%3.1%1.6%1.1%1.1%
May 202680.5%5.2%10.7%1.3%0.96%0.78%0.52%
Jun 202683.7%5.5%7.5%1.3%0.82%0.82%0.44%
Jul 202679.3%7.3%8.6%1.9%1.2%0.94%0.77%
Aug 202681.5%7.2%5.9%2.4%1.2%0.97%0.79%
Sep 202669.8%11.3%9.1%4.5%2.2%1.5%1.5%

  1. 1.K2

    69.8%

    Held 1st. 691K estimated branded searches, -31.9% vs prior month. Share -11.7 points.

  2. 2.Burton

    11.3%

    Held 2nd. 112K estimated branded searches, +24.9% vs prior month. Share +4.1 points.

  3. 3.Rossignol

    9.1%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.2 points.

  4. 4.Atomic

    4.5%

    Held 4th. 44.6K estimated branded searches, +48.8% vs prior month. Share +2.1 points.

  5. 5.Salomon Ski

    2.2%

    Held 5th. 22.2K estimated branded searches, +50% vs prior month. Share +1.1 points.

  6. 6.Lib Tech

    1.5%

    Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  7. 7.Völkl

    1.5%

    Held 7th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.7 points.

Compare search popularity between K2 and its closest rivals

Every comparison with K2

How has branded search demand for K2 changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for K2 worldwide fell from 856K to 691K.
  • Across the 12 months ending September 2026, K2’s estimated Share of Search among ski and snowboard brands worldwide increased from 65.2% to 69.8%.
  • Across the 12 months ending September 2026, K2’s estimated Share of Search among ski and snowboard brands worldwide peaked at 83.7% in June 2026 and was lowest at 41.7% in January 2026.

How did search popularity change for ski and snowboard brands worldwide in September 2026?

  1. In September 2026, Burton gained estimated Share of Search among ski and snowboard brands worldwide, from 7.2% to 11.3%.

  2. In September 2026, Rossignol gained estimated Share of Search among ski and snowboard brands worldwide, from 5.9% to 9.1%.

  3. In September 2026, Atomic gained estimated Share of Search among ski and snowboard brands worldwide, from 2.4% to 4.5%.

  4. In September 2026, Salomon Ski gained estimated Share of Search among ski and snowboard brands worldwide, from 1.2% to 2.2%.

  5. In September 2026, Völkl gained estimated Share of Search among ski and snowboard brands worldwide, from 0.79% to 1.5%.

  6. In September 2026, Lib Tech gained estimated Share of Search among ski and snowboard brands worldwide, from 0.97% to 1.5%.

Where does K2 compete?

K2 is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Snowboard boots2nd of 611.6%Show ranking
Ski and snowboard brands1st of 769.8%Shown above
Ski brands1st of 577%Show ranking

How is K2 measured?

Brandwave collects information about searches that people make online using K2’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • k2
  • k2 ski

Do you work for K2? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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