Burton vs K2:Which is searched more?
In September 2026, K2 had more branded searches than Burton among ski and snowboard brands worldwide. K2 was estimated to have 691K branded searches compared to Burton’s 116K, and held a 69.5% Share of Search versus Burton’s 11.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Burton or K2?
Compare the ski and snowboard brands people take up the mountain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for K2, Burton. The figures are in the table below the chart.
View monthly share of search table
| Month | K2 | Burton | Rossignol | Atomic | Salomon Ski | Lib Tech | Völkl |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.8% | 12.1% | 12.5% | 5.1% | 2.5% | 1.4% | 1.7% |
| Nov 2025 | 52.8% | 18.5% | 14.9% | 7.1% | 3% | 1.6% | 2% |
| Dec 2025 | 45.5% | 26.3% | 12.7% | 7.7% | 3.8% | 1.4% | 2.6% |
| Jan 2026 | 41.2% | 24% | 16.9% | 9.5% | 4.2% | 1.5% | 2.8% |
| Feb 2026 | 42.6% | 22.3% | 14.3% | 11.2% | 4.3% | 1.9% | 3.5% |
| Mar 2026 | 58.4% | 13.5% | 13.7% | 6.8% | 3.4% | 1.5% | 2.7% |
| Apr 2026 | 73.9% | 7.4% | 11.9% | 3.1% | 1.6% | 1.1% | 1.1% |
| May 2026 | 80.3% | 5.5% | 10.6% | 1.3% | 0.96% | 0.78% | 0.52% |
| Jun 2026 | 83.5% | 5.6% | 7.5% | 1.3% | 0.82% | 0.82% | 0.44% |
| Jul 2026 | 79% | 7.7% | 8.6% | 1.9% | 1.1% | 0.94% | 0.77% |
| Aug 2026 | 81.2% | 7.5% | 5.9% | 2.4% | 1.2% | 0.97% | 0.79% |
| Sep 2026 | 69.5% | 11.7% | 9.1% | 4.5% | 2.2% | 1.5% | 1.5% |
How has the Burton and K2 comparison changed over the last 12 months?
3 findings
- K2 was ahead of Burton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among ski and snowboard brands worldwide moved from 12.1% to 11.7%, and its estimated monthly branded searches moved from 160K to 116K.
- Across the 12 months ending September 2026, K2’s estimated Share of Search among ski and snowboard brands worldwide moved from 64.8% to 69.5%, and its estimated monthly branded searches moved from 856K to 691K.
How did search popularity change for ski and snowboard brands worldwide in September 2026?
2 changes
In September 2026, Burton gained estimated Share of Search among ski and snowboard brands worldwide, from 7.5% to 11.7%.
In September 2026, K2 lost estimated Share of Search among ski and snowboard brands worldwide, from 81.2% to 69.5%.
Other head-to-heads among ski and snowboard brands
How each brand is measured
Brandwave collects information about searches that people make online using Burton’s and K2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.