K2 vs Rossignol:Which is searched more?
In September 2026, K2 had more branded searches than Rossignol among ski and snowboard brands worldwide. K2 was estimated to have 691K branded searches compared to Rossignol’s 90.5K, and held a 69.8% Share of Search versus Rossignol’s 9.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, K2 or Rossignol?
Compare the ski and snowboard brands people take up the mountain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for K2, Rossignol. The figures are in the table below the chart.
View monthly share of search table
| Month | K2 | Burton | Rossignol | Atomic | Salomon Ski | Lib Tech | Völkl |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.2% | 11.5% | 12.6% | 5.1% | 2.5% | 1.4% | 1.7% |
| Nov 2025 | 53.3% | 17.8% | 15% | 7.2% | 3% | 1.7% | 2% |
| Dec 2025 | 46% | 25.5% | 12.8% | 7.8% | 3.9% | 1.4% | 2.6% |
| Jan 2026 | 41.7% | 23% | 17.1% | 9.6% | 4.2% | 1.5% | 2.8% |
| Feb 2026 | 43% | 21.4% | 14.4% | 11.3% | 4.3% | 1.9% | 3.5% |
| Mar 2026 | 59.2% | 12.5% | 13.8% | 6.9% | 3.4% | 1.5% | 2.8% |
| Apr 2026 | 74.4% | 6.8% | 11.9% | 3.1% | 1.6% | 1.1% | 1.1% |
| May 2026 | 80.5% | 5.2% | 10.7% | 1.3% | 0.96% | 0.78% | 0.52% |
| Jun 2026 | 83.7% | 5.5% | 7.5% | 1.3% | 0.82% | 0.82% | 0.44% |
| Jul 2026 | 79.3% | 7.3% | 8.6% | 1.9% | 1.2% | 0.94% | 0.77% |
| Aug 2026 | 81.5% | 7.2% | 5.9% | 2.4% | 1.2% | 0.97% | 0.79% |
| Sep 2026 | 69.8% | 11.3% | 9.1% | 4.5% | 2.2% | 1.5% | 1.5% |
How has the K2 and Rossignol comparison changed over the last 12 months?
3 findings
- K2 was ahead of Rossignol in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, K2’s estimated Share of Search among ski and snowboard brands worldwide moved from 65.2% to 69.8%, and its estimated monthly branded searches moved from 856K to 691K.
- Across the 12 months ending September 2026, Rossignol’s estimated Share of Search among ski and snowboard brands worldwide moved from 12.6% to 9.1%, and its estimated monthly branded searches moved from 165K to 90.5K.
How did search popularity change for ski and snowboard brands worldwide in September 2026?
2 changes
In September 2026, Rossignol gained estimated Share of Search among ski and snowboard brands worldwide, from 5.9% to 9.1%.
In September 2026, K2 lost estimated Share of Search among ski and snowboard brands worldwide, from 81.5% to 69.8%.
Other head-to-heads among ski and snowboard brands
How each brand is measured
Brandwave collects information about searches that people make online using K2’s and Rossignol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.