Atomic vs K2:Which is searched more?
In September 2026, Atomic had more branded searches than K2 among ski and snowboard brands worldwide. Atomic was estimated to have 1.3M branded searches compared to K2’s 691K, and held a 50.5% Share of Search versus K2’s 27.8%. These are worldwide searches for English-language branded terms.
Follow Atomic vs K2 and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Atomic or K2?
Compare the ski and snowboard brands people take up the mountain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Atomic, K2. The figures are in the table below the chart.
View monthly share of search table
| Month | Atomic | K2 | Burton | Rossignol | Salomon Ski | Lib Tech | Völkl |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 29.9% | 17.3% | 5.8% | 1.2% | 0.63% | 0.78% |
| Nov 2025 | 35.1% | 28.1% | 25.3% | 7.9% | 1.6% | 0.87% | 1.1% |
| Dec 2025 | 32.6% | 26% | 29.8% | 7.2% | 2.2% | 0.8% | 1.5% |
| Jan 2026 | 35.2% | 23.3% | 27.2% | 9.6% | 2.4% | 0.86% | 1.6% |
| Feb 2026 | 36.1% | 23.3% | 27.4% | 7.8% | 2.4% | 1.1% | 1.9% |
| Mar 2026 | 42.2% | 28.1% | 19.4% | 6.6% | 1.6% | 0.72% | 1.3% |
| Apr 2026 | 47.5% | 31.9% | 13.9% | 5.1% | 0.69% | 0.46% | 0.46% |
| May 2026 | 45.5% | 37.5% | 11% | 5% | 0.45% | 0.37% | 0.24% |
| Jun 2026 | 41.6% | 41.4% | 12.2% | 3.7% | 0.4% | 0.4% | 0.22% |
| Jul 2026 | 44.7% | 36.5% | 13.5% | 4% | 0.53% | 0.43% | 0.35% |
| Aug 2026 | 40.5% | 40.2% | 14.9% | 2.9% | 0.59% | 0.48% | 0.39% |
| Sep 2026 | 50.5% | 27.8% | 16% | 3.6% | 0.89% | 0.6% | 0.6% |
How has the Atomic and K2 comparison changed over the last 12 months?
3 findings
- Atomic was ahead of K2 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Atomic’s estimated Share of Search among ski and snowboard brands worldwide moved from 44.4% to 50.5%, and its estimated monthly branded searches held steady at 1.3M.
- Across the 12 months ending September 2026, K2’s estimated Share of Search among ski and snowboard brands worldwide moved from 29.9% to 27.8%, and its estimated monthly branded searches moved from 856K to 691K.
How did search popularity change for ski and snowboard brands worldwide in September 2026?
2 changes
In September 2026, Atomic gained estimated Share of Search among ski and snowboard brands worldwide, from 40.5% to 50.5%.
In September 2026, K2 lost estimated Share of Search among ski and snowboard brands worldwide, from 40.2% to 27.8%.
Other head-to-heads among ski and snowboard brands
How each brand is measured
Brandwave collects information about searches that people make online using Atomic’s and K2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.