Brandwave

Capita vs Jones Snowboards:Which is more popular?

In September 2026, Capita had more branded searches than Jones Snowboards among ski and snowboard brands worldwide. Capita had about 90,500 branded searches, while Jones Snowboards had 22,200. Capita made up 8.3% of all ski and snowboard brand searches we track, and Jones Snowboards accounted for 2%. When we asked ChatGPT and Google AI Overviews about ski and snowboard brands, Jones Snowboards appeared in four of the five answers and Capita in two. Jones Snowboards was mentioned before Capita in three out of four answers that named either.

Among ski and snowboard brands worldwide in September 2026

Who do people search for more?

Capita, about 4 searches for every 1 for Jones Snowboards

Capita 90.5K searchesJones Snowboards 22.2K searches

Who does AI mention more?

Jones Snowboards, mentioned in 4 of 5 answers, Capita in 2

Jones Snowboards in 4 of 5Capita in 2 of 5

Who does AI recommend more?

Jones Snowboards, named ahead of Capita in 3 of 4 answers

Jones Snowboards first in 3Capita first in 1

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Top ski and snowboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jones Snowboards was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Capita was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Jones Snowboards was listed before Capita in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salomon Ski1st
  2. Burton2nd
  3. Rossignol3rd
  4. Atomic4th
  5. Blizzard5th
  6. Jones Snowboards6th
  7. Völkl7th
  8. Capita8th
  9. K29th
  10. Lib Tech10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rossignol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Salomon Ski4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Völkl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • K22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Capita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blizzard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lib Tech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ski and snowboard brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Capita or Jones Snowboards more popular in search?

This chart shows how often people search Google for Capita and Jones Snowboards by name. Each line represents a brand's share of searches for all ten ski and snowboard brands we track, month by month, from English-language searches worldwide.

Capita and Jones Snowboards among ski and snowboard brands worldwide, by month

Share of searches by month for Capita, Jones Snowboards. The figures are in the table below the chart.

View monthly share of searches table
MonthK2BurtonCapitaRossignolAtomicJones SnowboardsSalomon SkiBlizzardLib TechVölkl
Oct 202559.2%8.8%7.6%11.4%4.1%2.3%2.3%1.5%1.3%1.5%
Nov 202549.5%13.4%6.2%14%6%2.8%2.8%1.9%1.5%1.9%
Dec 202545%17.4%5.6%12.5%6.7%2.5%3.8%2.5%1.4%2.5%
Jan 202639.6%16.5%6%16.2%7.7%3.3%4%2.7%1.5%2.7%
Feb 202639.2%16.7%7.2%13.2%8.9%3.2%4%2.6%1.8%3.2%
Mar 202652.8%8.9%8.2%12.3%5.4%3%3%2.5%1.4%2.5%
Apr 202666.9%5.1%8.8%10.7%2.5%1.4%1.4%1.2%0.97%0.97%
May 202675.1%3.9%6.7%9.9%1.1%0.73%0.89%0.49%0.73%0.49%
Jun 202677.9%4.1%6.9%6.9%1.1%0.76%0.76%0.41%0.76%0.41%
Jul 202671.6%5.5%9.5%7.8%1.5%1%1%0.57%0.85%0.69%
Aug 202676.3%5.7%5.6%5.6%2%1.4%1.1%0.74%0.91%0.74%
Sep 202663.1%8.7%8.3%8.3%3.6%2%2%1.4%1.4%1.4%

How has the Capita and Jones Snowboards comparison changed over the last 12 months?

3 findings

How did search popularity change for ski and snowboard brands worldwide in September 2026?

2 changes

  1. In September 2026, Capita gained share of searches among ski and snowboard brands worldwide, from 5.6% to 8.3%.

  2. In September 2026, Jones Snowboards gained share of searches among ski and snowboard brands worldwide, from 1.4% to 2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Capita’s and Jones Snowboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Capita

1 branded search term

  • capita

Jones Snowboards

1 branded search term

  • jones snowboards

How the Brand Demand Index is measured

Other head-to-heads among ski and snowboard brands

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