Capita vs K2:Which is more popular?
In September 2026, K2 had more branded searches than Capita among ski and snowboard brands worldwide. K2 had about 691,000 branded searches, while Capita had 90,500. K2 made up 63.1% of all ski and snowboard brand searches we track, and Capita accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about ski and snowboard brands, Capita and K2 each appeared in two of the five answers. Capita was mentioned before K2 in two out of three answers that named either.
Who do people search for more?
K2, about 8 searches for every 1 for Capita
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Capita, named ahead of K2 in 2 of 3 answers
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Top ski and snowboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Capita was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. K2 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Capita was listed before K2 in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Salomon Ski1st
Burton2nd
Rossignol3rd
Atomic4th- Blizzard5th
- Jones Snowboards6th
Völkl7th- Capita8th
- K29th
Lib Tech10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rossignol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Salomon Ski4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Völkl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- K22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Capita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blizzard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lib Tech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about ski and snowboard brands
5 answers
Asked ChatGPT
“Which ski or snowboard brand should I buy?”
Asked ChatGPT
“What are the best ski and snowboard brands?”
Asked ChatGPT
“What's the best ski or snowboard brand for mountain sports?”
Searched Google, AI Overview
“best ski brands”
Searched Google, AI Overview
“best snowboard brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Capita or K2 more popular in search?
This chart shows how often people search Google for Capita and K2 by name. Each line represents a brand's share of searches for all ten ski and snowboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for K2, Capita. The figures are in the table below the chart.
View monthly share of searches table
| Month | K2 | Burton | Capita | Rossignol | Atomic | Jones Snowboards | Salomon Ski | Blizzard | Lib Tech | Völkl |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 8.8% | 7.6% | 11.4% | 4.1% | 2.3% | 2.3% | 1.5% | 1.3% | 1.5% |
| Nov 2025 | 49.5% | 13.4% | 6.2% | 14% | 6% | 2.8% | 2.8% | 1.9% | 1.5% | 1.9% |
| Dec 2025 | 45% | 17.4% | 5.6% | 12.5% | 6.7% | 2.5% | 3.8% | 2.5% | 1.4% | 2.5% |
| Jan 2026 | 39.6% | 16.5% | 6% | 16.2% | 7.7% | 3.3% | 4% | 2.7% | 1.5% | 2.7% |
| Feb 2026 | 39.2% | 16.7% | 7.2% | 13.2% | 8.9% | 3.2% | 4% | 2.6% | 1.8% | 3.2% |
| Mar 2026 | 52.8% | 8.9% | 8.2% | 12.3% | 5.4% | 3% | 3% | 2.5% | 1.4% | 2.5% |
| Apr 2026 | 66.9% | 5.1% | 8.8% | 10.7% | 2.5% | 1.4% | 1.4% | 1.2% | 0.97% | 0.97% |
| May 2026 | 75.1% | 3.9% | 6.7% | 9.9% | 1.1% | 0.73% | 0.89% | 0.49% | 0.73% | 0.49% |
| Jun 2026 | 77.9% | 4.1% | 6.9% | 6.9% | 1.1% | 0.76% | 0.76% | 0.41% | 0.76% | 0.41% |
| Jul 2026 | 71.6% | 5.5% | 9.5% | 7.8% | 1.5% | 1% | 1% | 0.57% | 0.85% | 0.69% |
| Aug 2026 | 76.3% | 5.7% | 5.6% | 5.6% | 2% | 1.4% | 1.1% | 0.74% | 0.91% | 0.74% |
| Sep 2026 | 63.1% | 8.7% | 8.3% | 8.3% | 3.6% | 2% | 2% | 1.4% | 1.4% | 1.4% |
How has the Capita and K2 comparison changed over the last 12 months?
3 findings
- K2 was ahead of Capita in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Capita’s share of searches among ski and snowboard brands worldwide moved from 7.6% to 8.3%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, K2’s share of searches among ski and snowboard brands worldwide moved from 59.2% to 63.1%, and its estimated monthly branded searches moved from 856K to 691K.
How did search popularity change for ski and snowboard brands worldwide in September 2026?
2 changes
In September 2026, Capita gained share of searches among ski and snowboard brands worldwide, from 5.6% to 8.3%.
In September 2026, K2 lost share of searches among ski and snowboard brands worldwide, from 76.3% to 63.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Capita’s and K2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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