Jones Snowboards vs Korua Shapes:Which is more popular?
In September 2026, Jones Snowboards had more branded searches than Korua Shapes among snowboard brands worldwide. Jones Snowboards had about 22,200 branded searches, while Korua Shapes had 2,900. Jones Snowboards made up 1.2% of all snowboard brand searches we track, and Korua Shapes accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about snowboard brands, Jones Snowboards appeared in all five answers and Korua Shapes in two. Jones Snowboards was mentioned before Korua Shapes in every answer.
Who do people search for more?
Jones Snowboards, about 8 searches for every 1 for Korua Shapes
Who does AI mention more?
Jones Snowboards, mentioned in every answer we collected
Who does AI recommend more?
Jones Snowboards, named ahead of Korua Shapes in every answer
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Top snowboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jones Snowboards appeared in all five answers. Korua Shapes was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Jones Snowboards was listed before Korua Shapes in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Burton1st
Capita2nd- Jones Snowboards3rd
Lib Tech4th
Salomon5th
Ride6th
GNU7th- Korua Shapes8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Burton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Capita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jones Snowboards5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ride4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lib Tech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Salomon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GNU2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Korua Shapes2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about snowboard brands
5 answers
Asked ChatGPT
“Which snowboard brand should I buy?”
Asked ChatGPT
“What are the best snowboard brands?”
Asked ChatGPT
“What's the best snowboard brand for all-mountain riding?”
Searched Google, AI Overview
“snowboard brands”
Searched Google, AI Overview
“all mountain snowboard brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Jones Snowboards or Korua Shapes more popular in search?
This chart shows how often people search Google for Jones Snowboards and Korua Shapes by name. Each line represents a brand's share of searches for all eight snowboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Jones Snowboards, Korua Shapes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Salomon | Ride | GNU | Burton | Capita | Jones Snowboards | Lib Tech | Korua Shapes |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 29.2% | 16% | 8.3% | 7.1% | 2.2% | 1.2% | 0.29% |
| Nov 2025 | 32.8% | 26.8% | 14.7% | 14.1% | 6.6% | 3% | 1.6% | 0.39% |
| Dec 2025 | 31.7% | 25.9% | 11.6% | 19.6% | 6.3% | 2.9% | 1.6% | 0.38% |
| Jan 2026 | 32.8% | 22% | 14.7% | 18.2% | 6.6% | 3.6% | 1.6% | 0.48% |
| Feb 2026 | 32.1% | 21.5% | 14.4% | 18.2% | 7.9% | 3.5% | 1.9% | 0.47% |
| Mar 2026 | 40.5% | 27.1% | 14.8% | 7.2% | 6.6% | 2.4% | 1.1% | 0.32% |
| Apr 2026 | 43.7% | 29.2% | 16% | 3.4% | 5.9% | 0.96% | 0.64% | 0.16% |
| May 2026 | 46.1% | 30.8% | 13.8% | 3% | 5.1% | 0.56% | 0.56% | 0.09% |
| Jun 2026 | 47.3% | 31.6% | 11.6% | 3% | 5.2% | 0.57% | 0.57% | 0.07% |
| Jul 2026 | 46.4% | 31% | 11.4% | 3.6% | 6.2% | 0.68% | 0.56% | 0.09% |
| Aug 2026 | 48.4% | 26.4% | 14.5% | 4.5% | 4.3% | 1.1% | 0.71% | 0.14% |
| Sep 2026 | 53.3% | 24% | 10.7% | 5.1% | 4.8% | 1.2% | 0.79% | 0.15% |
How has the Jones Snowboards and Korua Shapes comparison changed over the last 12 months?
3 findings
- Jones Snowboards was ahead of Korua Shapes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jones Snowboards’ share of searches among snowboard brands worldwide moved from 2.2% to 1.2%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 12 months ending September 2026, Korua Shapes’ share of searches among snowboard brands worldwide moved from 0.29% to 0.15%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for snowboard brands worldwide in September 2026?
2 changes
Jones Snowboards’ share of searches among snowboard brands worldwide has gained ground for 3 months in a row, from 0.57% to 1.2% in September 2026.
Estimated monthly branded searches for Korua Shapes worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jones Snowboards’ and Korua Shapes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jones Snowboards
1 branded search term
- jones snowboards
Korua Shapes
1 branded search term
- korua shapes
Other head-to-heads among snowboard brands
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