Ipanema vs Reef:Which is more popular by branded search?
In August 2026, Reef had more branded searches than Ipanema among flip flops worldwide. Reef was estimated to have 135K branded searches compared to Ipanema’s 33.1K, and held a 1.1% Share of Search versus Ipanema’s 0.27%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ipanema or Reef?
Compare the flip flops people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reef, Ipanema. The figures are in the table below the chart.
View monthly share of search table
| Month | Crocs | Havaianas | FitFlop | Reef | Ipanema | Archies |
|---|---|---|---|---|---|---|
| Oct 2025 | 86% | 11.5% | 1.9% | 0.57% | 0.06% | 0.01% |
| Nov 2025 | 81.4% | 16.3% | 1.8% | 0.44% | 0.05% | 0.06% |
| Dec 2025 | 71.9% | 26.3% | 1.3% | 0.39% | 0.04% | 0.06% |
| Jan 2026 | 80.5% | 16.1% | 2.6% | 0.65% | 0.09% | 0.05% |
| Feb 2026 | 80.7% | 16.1% | 2.2% | 0.98% | 0.09% | 0.03% |
| Mar 2026 | 84.8% | 11.3% | 2.3% | 1.5% | 0.09% | 0.02% |
| Apr 2026 | 82.6% | 13.6% | 2.2% | 1.5% | 0.11% | 0.01% |
| May 2026 | 76.5% | 18.7% | 2.5% | 2.1% | 0.19% | <0.01% |
| Jun 2026 | 73.8% | 22.3% | 2% | 1.6% | 0.22% | <0.01% |
| Jul 2026 | 74.1% | 22.4% | 2% | 1.3% | 0.22% | 0.01% |
| Aug 2026 | 74.3% | 22.3% | 2% | 1.1% | 0.27% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ipanema and Reef comparison changed over the last 12 months?
3 findings
- Reef was ahead of Ipanema in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ipanema’s estimated Share of Search among flip flops worldwide moved from 0.06% to 0.27%, and its estimated monthly branded searches moved from 5.4K to 33.1K.
- Across the 11 months ending August 2026, Reef’s estimated Share of Search among flip flops worldwide moved from 0.57% to 1.1%, and its estimated monthly branded searches moved from 49.5K to 135K.
How did search popularity change for flip flops worldwide in August 2026?
2 changes
Reef’s estimated Share of Search among flip flops worldwide has lost ground for 3 months in a row, from 2.1% to 1.1% in August 2026.
Estimated monthly branded searches for Ipanema worldwide rose 513% over 11 measured months, from 5.4K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ipanema’s and Reef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.