Brandwave

Chaco vs Crocs:Which is searched more?

In August 2026, Crocs had more branded searches than Chaco among sandals worldwide. Crocs was estimated to have 9.1M branded searches compared to Chaco’s 74K, and held a 46.7% Share of Search versus Chaco’s 0.38%. These are worldwide searches for English-language branded terms.

Share of Search among sandals worldwide in August 2026Which is more popular in search, Chaco or Crocs?
Chaco0.38%74K searches
vs
Crocs46.7%9.1M searches

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Which is more popular in search, Chaco or Crocs?

Compare the sandals shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Chaco and Crocs among sandals worldwide, by month

Share of Search by month for Crocs, Chaco. The figures are in the table below the chart.

View monthly share of search table
MonthCrocsChaco
Oct 202555.2%0.2%
Nov 202553.2%0.16%
Dec 202548.9%0.15%
Jan 202653.2%0.24%
Feb 202653%0.29%
Mar 202654.7%0.36%
Apr 202649.8%0.4%
May 202643.8%0.53%
Jun 202646.4%0.46%
Jul 202646.4%0.46%
Aug 202646.7%0.38%
Sep 2026——

How has the Chaco and Crocs comparison changed over the last 12 months?

  • Crocs was ahead of Chaco in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Chaco’s estimated Share of Search among sandals worldwide moved from 0.2% to 0.38%, and its estimated monthly branded searches moved from 27.1K to 74K.
  • Across the 11 months ending August 2026, Crocs’ estimated Share of Search among sandals worldwide moved from 55.2% to 46.7%, and its estimated monthly branded searches moved from 7.5M to 9.1M.

How did search popularity change for sandals worldwide in August 2026?

  1. Crocs’ estimated Share of Search among sandals worldwide has gained ground for 3 months in a row, from 43.8% to 46.7% in August 2026.

  2. Estimated monthly branded searches for Chaco worldwide rose 173.1% over 11 measured months, from 27.1K to 74K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Chaco’s and Crocs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chaco

1 branded search term

  • chaco sandals

Crocs

1 branded search term

  • crocs

How the Brand Demand Index is measured

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