Adidas vs Head:Which is more popular?
In September 2026, Head had more branded searches than Adidas among padel racket brands worldwide. Head had about 56,500 branded searches, while Adidas had 44,400. Head made up 7.3% of all padel racket brand searches we track, and Adidas accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about padel racket brands, Head appeared in all five answers and Adidas in three. Head was mentioned before Adidas in every answer.
Follow Adidas vs Head and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top padel racket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Head appeared in all five answers. Adidas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Head was listed before Adidas in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Head5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Babolat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bullpadel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adidas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wilson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yonex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about padel racket brands
5 answers
Asked ChatGPT
“Which padel racket brand should I buy?”
Asked ChatGPT
“What are the best padel racket brands?”
Asked ChatGPT
“What's the best padel racket brand for beginner players?”
Searched Google, AI Overview
“best padel racket”
Searched Google, AI Overview
“padel racket for beginners”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Adidas or Head more popular in search?
This chart shows how often people search Google for Adidas and Head by name. Each line represents a brand's share of searches for all seven padel racket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Head, Adidas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yonex | Babolat | Bullpadel | Head | Nox | Adidas | Wilson |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 19.2% | 10.6% | 5.9% | 4.9% | 5.7% | 1.2% |
| Nov 2025 | 45.9% | 20.6% | 13.7% | 6.9% | 5.6% | 6.1% | 1.2% |
| Dec 2025 | 54.6% | 16.4% | 11% | 5.8% | 4.5% | 6.7% | 0.98% |
| Jan 2026 | 53.7% | 19.7% | 8.8% | 6.6% | 4.4% | 5.9% | 0.97% |
| Feb 2026 | 54.1% | 19.8% | 8.9% | 6.1% | 4.5% | 5.3% | 1.2% |
| Mar 2026 | 47.2% | 21.1% | 11.6% | 7.6% | 5.2% | 6.3% | 1% |
| Apr 2026 | 48.1% | 21.6% | 9.7% | 8.4% | 5.3% | 5.9% | 1.1% |
| May 2026 | 47.3% | 21.2% | 11.6% | 7.9% | 5.2% | 5.8% | 1% |
| Jun 2026 | 49.2% | 22.1% | 9.9% | 7.9% | 4.4% | 5.4% | 1.1% |
| Jul 2026 | 52.3% | 19.2% | 8.6% | 9.1% | 4.7% | 5.1% | 0.94% |
| Aug 2026 | 51% | 18.7% | 10.2% | 7.8% | 5% | 6.1% | 1.1% |
| Sep 2026 | 47.3% | 21.2% | 11.6% | 7.3% | 5.8% | 5.7% | 1% |
How has the Adidas and Head comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Adidas took it in December 2025, Head took it in January 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among padel racket brands worldwide held steady at 5.7%, and its estimated monthly branded searches moved from 49.3K to 44.4K.
- Across the 12 months ending September 2026, Head’s share of searches among padel racket brands worldwide moved from 5.9% to 7.3%, and its estimated monthly branded searches moved from 51K to 56.5K.
How did search popularity change for padel racket brands worldwide in September 2026?
2 changes
In September 2026, Nox overtook Adidas to rank 5th among padel racket brands worldwide, with 5.8% of the searches.
In September 2026, Head lost share of searches among padel racket brands worldwide, from 7.8% to 7.3%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Adidas’ and Head’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among padel racket brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.