Adidas vs Nike:Which is more popular?
In September 2026, Adidas had more branded searches than Nike among yoga mat brands worldwide. Adidas had about 3,040 branded searches, while Nike had 2,570. Adidas made up 2.7% of all yoga mat brand searches we track, and Nike accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about yoga mat brands, neither Adidas nor Nike appeared in any of the five answers.
Who do people search for more?
Adidas, about 18% more searches than Nike
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top yoga mat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Adidas nor Nike showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Manduka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lululemon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Gaiam3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JadeYoga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Liforme2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BalanceFrom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Adidas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoga mat brands
5 answers
Asked ChatGPT
“Which yoga mat brand should I buy?”
Asked ChatGPT
“What are the best yoga mat brands?”
Asked ChatGPT
“What's the best yoga mat brand for home workouts?”
Searched Google, AI Overview
“best yoga mat”
Searched Google, AI Overview
“thick yoga mat”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Adidas or Nike more popular in search?
This chart shows how often people search Google for Adidas and Nike by name. Each line represents a brand's share of searches for all eight yoga mat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Adidas, Nike. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | Manduka | Liforme | Gaiam | JadeYoga | Adidas | Nike | BalanceFrom |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 29.6% | 13.2% | 10.9% | 4.8% | 2.3% | 2.7% | 0.23% |
| Nov 2025 | 37.8% | 30.8% | 13.8% | 9.2% | 4.1% | 1.9% | 2.4% | 0.03% |
| Dec 2025 | 43% | 23.4% | 10.5% | 15.7% | 3.8% | 1.8% | 1.8% | 0.02% |
| Jan 2026 | 35.5% | 23.6% | 8.6% | 23.8% | 3.9% | 2.2% | 2.3% | 0.1% |
| Feb 2026 | 35% | 23.3% | 10.4% | 23.6% | 3.8% | 1.8% | 2.2% | 0.02% |
| Mar 2026 | 32.4% | 26.4% | 11.8% | 21.9% | 3.5% | 2% | 2% | 0.03% |
| Apr 2026 | 29.4% | 24% | 10.7% | 27.2% | 3.9% | 2.2% | 2.2% | 0.28% |
| May 2026 | 31.7% | 31.6% | 11.5% | 16.4% | 4.2% | 2.4% | 2% | 0.25% |
| Jun 2026 | 32.7% | 32.6% | 11.9% | 14.6% | 3.5% | 2.4% | 2.1% | 0.06% |
| Jul 2026 | 33.6% | 33.5% | 12.2% | 12.3% | 3.6% | 2.5% | 2.1% | 0.12% |
| Aug 2026 | 33.3% | 33.2% | 12.1% | 12.2% | 4.4% | 2.5% | 2.1% | 0.07% |
| Sep 2026 | 36.4% | 29.6% | 13.2% | 10.9% | 4.8% | 2.7% | 2.3% | 0.08% |
Adidas and Nike sell other things too, so only their searches that name this product count here, like “adidas yoga mat”.
How has the Adidas and Nike comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Adidas took it in May 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among yoga mat brands worldwide moved from 2.3% to 2.7%, and its estimated monthly branded searches moved from 2.5K to 3K.
- Across the 12 months ending September 2026, Nike’s share of searches among yoga mat brands worldwide moved from 2.7% to 2.3%, and its estimated monthly branded searches moved from 3K to 2.6K.
How did search popularity change for yoga mat brands worldwide in September 2026?
2 changes
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Adidas’ and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among yoga mat brands
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