Brandwave

CRZ YOGA vs Sweaty Betty:Which is more popular?

In September 2026, Sweaty Betty had more branded searches than CRZ YOGA among leggings worldwide. Sweaty Betty had about 258,000 branded searches, while CRZ YOGA had 201,000. Sweaty Betty made up 0.6% of all legging searches we track, and CRZ YOGA accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about leggings, CRZ YOGA appeared in three of the five answers and Sweaty Betty in none.

Among leggings worldwide in September 2026

Who do people search for more?

Sweaty Betty, about 28% more searches than CRZ YOGA

Sweaty Betty 258K searchesCRZ YOGA 201K searches

Who does AI mention more?

CRZ YOGA, mentioned in 3 of 5 answers, Sweaty Betty in 0

CRZ YOGA in 3 of 5Sweaty Betty in 0 of 5

Who does AI recommend more?

CRZ YOGA, the only one of the two named

CRZ YOGA first in 3Sweaty Betty never named

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Top leggings in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CRZ YOGA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sweaty Betty did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Athleta2nd
  3. CRZ YOGA3rd
  4. Beyond Yoga4th
  5. Gymshark5th
  6. Alo Yoga6th
  7. Nike–
  8. Under Armour–
  9. Sweaty Betty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Athleta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beyond Yoga3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CRZ YOGA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gymshark2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Under Armour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sweaty Betty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about leggings

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is CRZ YOGA or Sweaty Betty more popular in search?

This chart shows how often people search Google for CRZ YOGA and Sweaty Betty by name. Each line represents a brand's share of searches for all nine leggings we track, month by month, from English-language searches worldwide.

CRZ YOGA and Sweaty Betty among leggings worldwide, by month

Share of searches by month for Sweaty Betty, CRZ YOGA. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeLululemonGymsharkUnder ArmourAlo YogaAthletaSweaty BettyBeyond YogaCRZ YOGA
Oct 202549.2%28.9%7.2%8.7%3%1.7%0.68%0.35%0.23%
Nov 202546.8%28.3%12.8%6.9%2.4%1.7%0.55%0.34%0.23%
Dec 202545.7%32.6%8.1%8%2.3%2%0.76%0.32%0.22%
Jan 202652.2%26%7.9%7.8%2.7%1.9%0.62%0.47%0.32%
Feb 202652.7%25.6%8%7.7%2.7%1.9%0.61%0.38%0.38%
Mar 202656%22%8.2%8.1%2.3%2%0.64%0.33%0.4%
Apr 202652.1%25%9.3%7.6%2.7%1.9%0.59%0.45%0.45%
May 202652.6%25.2%7.7%7.6%3.2%2.3%0.59%0.38%0.46%
Jun 202651.9%25.2%9.4%7.6%2.2%2.3%0.6%0.38%0.38%
Jul 202653.1%25.8%7.9%7.8%2.3%1.9%0.49%0.38%0.38%
Aug 202653.1%25.5%7.8%7.7%2.7%1.9%0.59%0.38%0.46%
Sep 202652.7%25.6%7.8%7.7%2.7%1.9%0.6%0.46%0.46%

How has the CRZ YOGA and Sweaty Betty comparison changed over the last 12 months?

3 findings
  • Sweaty Betty was ahead of CRZ YOGA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CRZ YOGA’s share of searches among leggings worldwide moved from 0.23% to 0.46%, and its estimated monthly branded searches moved from 110K to 201K.
  • Across the 12 months ending September 2026, Sweaty Betty’s share of searches among leggings worldwide moved from 0.68% to 0.6%, and its estimated monthly branded searches moved from 319K to 258K.

How did search popularity change for leggings worldwide in September 2026?

2 changes

  1. In September 2026, CRZ YOGA fell from 8th to 9th among leggings worldwide.

  2. Estimated monthly branded searches for Sweaty Betty worldwide fell 19.1% over 12 measured months, from 319K to 258K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using CRZ YOGA’s and Sweaty Betty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CRZ YOGA

1 branded search term

  • crz yoga

Sweaty Betty

2 branded search terms

  • sweaty betty
  • sweaty betty leggings

How the Brand Demand Index is measured

Other head-to-heads among leggings

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