Converse vs HOKA:Which is searched more?
In September 2026, Converse had more branded searches than HOKA among sneaker brands worldwide. Converse had about 4.1 million branded searches, while HOKA had 2.2 million. Converse made up 4.4% of all sneaker brand searches we track, and HOKA accounted for 2.4%. These are worldwide searches for English-language branded terms.
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Is Converse or HOKA more popular in search?
Compare the sneaker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Converse, HOKA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | ASICS | Skechers | Vans | Converse | HOKA | Reebok | Salomon | Allbirds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 24.2% | 14.1% | 9.3% | 6.4% | 6.4% | 4.2% | 3.5% | 2.8% | 2.4% | 0.57% | 0.31% |
| Nov 2025 | 28.5% | 25.9% | 13.1% | 8.6% | 4.9% | 5.9% | 4.8% | 3.2% | 2.2% | 2.2% | 0.44% | 0.29% |
| Dec 2025 | 28.1% | 25% | 12.4% | 8.7% | 5.6% | 5.6% | 5.6% | 3.7% | 2.5% | 2.2% | 0.5% | 0.27% |
| Jan 2026 | 30.2% | 22.8% | 11.5% | 9.5% | 6.3% | 6.3% | 4.2% | 3.5% | 2.3% | 2.4% | 0.7% | 0.31% |
| Feb 2026 | 27.5% | 24.7% | 12.5% | 10% | 5.7% | 5.6% | 4.6% | 3.8% | 2.5% | 2.2% | 0.62% | 0.28% |
| Mar 2026 | 27.4% | 25.1% | 12.4% | 10.1% | 5.6% | 5.6% | 4.6% | 3.7% | 2.5% | 2.2% | 0.61% | 0.34% |
| Apr 2026 | 24.9% | 23.3% | 13.8% | 11% | 6.2% | 6.2% | 4.1% | 3.4% | 2.8% | 2% | 0.68% | 1.5% |
| May 2026 | 23.2% | 25.1% | 10.5% | 14.5% | 5.8% | 7% | 4.7% | 3.9% | 2.6% | 1.9% | 0.63% | 0.28% |
| Jun 2026 | 25.6% | 26.5% | 11.7% | 9.6% | 6.4% | 6.4% | 4.3% | 3.5% | 2.9% | 2.1% | 0.71% | 0.32% |
| Jul 2026 | 25.8% | 27.1% | 11.6% | 9.8% | 6.4% | 5.2% | 5.2% | 3.5% | 2.3% | 2.1% | 0.7% | 0.21% |
| Aug 2026 | 23.5% | 25% | 12.8% | 10.7% | 7.1% | 5.8% | 5.8% | 3.9% | 2.6% | 2% | 0.78% | 0.16% |
| Sep 2026 | 26.1% | 23.4% | 11.9% | 10% | 6.6% | 6.6% | 5.4% | 4.4% | 2.4% | 2.2% | 1.1% | 0.18% |
How has the Converse and HOKA comparison changed over the last 12 months?
3 findings
- Converse was ahead of HOKA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Converse’s share of searches among sneaker brands worldwide moved from 3.5% to 4.4%, and its estimated monthly branded searches moved from 3.4M to 4.1M.
- Across the 12 months ending September 2026, HOKA’s share of searches among sneaker brands worldwide moved from 2.8% to 2.4%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
How did search popularity change for sneaker brands worldwide in September 2026?
2 changes
In September 2026, Converse gained share of searches among sneaker brands worldwide, from 3.9% to 4.4%.
Estimated monthly branded searches for HOKA worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Converse’s and HOKA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sneaker brands
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