How popular isInov-8 in search?
In August 2026, there were an estimated 33.1K branded searches for Inov-8 worldwide which is down 18.3% over the last 11 months. Inov-8 holds 0.5% estimated Share of Search among trail running shoes worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
HOKA72%Brooks19.9%
- La Sportiva5.6%
Salomon2.1%
Inov-80.5%
Altra0.02%
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Which trail running shoes compete with Inov-8?
Share of Search by month for HOKA, Brooks, La Sportiva, Salomon, Inov-8. The figures are in the table below the chart.
View monthly share of search table
| Month | HOKA | Brooks | La Sportiva | Salomon | Inov-8 | Altra |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.9% | 17.5% | 5.2% | 1.6% | 0.7% | 0.02% |
| Nov 2025 | 73.9% | 19% | 4.9% | 1.5% | 0.8% | 0.02% |
| Dec 2025 | 75.4% | 17.4% | 5% | 1.6% | 0.55% | 0.01% |
| Jan 2026 | 70.9% | 19.6% | 6.7% | 2.1% | 0.73% | 0.02% |
| Feb 2026 | 71.9% | 20% | 5.7% | 1.7% | 0.63% | 0.02% |
| Mar 2026 | 72.6% | 20.4% | 4.7% | 1.7% | 0.63% | 0.01% |
| Apr 2026 | 73.4% | 19.7% | 4.7% | 1.6% | 0.63% | 0.01% |
| May 2026 | 72.3% | 20.7% | 4.6% | 1.8% | 0.62% | 0.01% |
| Jun 2026 | 72.2% | 20.2% | 4.9% | 2.1% | 0.54% | 0.01% |
| Jul 2026 | 70.3% | 21.3% | 5.4% | 2.3% | 0.59% | 0.02% |
| Aug 2026 | 72% | 19.9% | 5.6% | 2.1% | 0.5% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72% | 4.8M | +21.4% | +1.6 points | |
| 2, held 2nd | 19.9% | 1.3M | +10.7% | -1.4 points | |
| 3, held 3rd | 5.6% | 369K | +22.2% | +0.2 points | |
| 4, held 4th | 2.1% | 137K | +5% | -0.3 points | |
| 5, held 5th | 0.5% | 33.1K | 0% | -0.1 points | |
| 6, held 6th | 0.02% | 1K | +13.6% | 0 points |
1.
HOKA72%
Held 1st. 4.8M estimated branded searches, +21.4% vs prior month. Share +1.6 points.
2.
19.9%
Held 2nd. 1.3M estimated branded searches, +10.7% vs prior month. Share -1.4 points.
5.6%
Held 3rd. 369K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
4.
Salomon2.1%
Held 4th. 137K estimated branded searches, +5% vs prior month. Share -0.3 points.
5.
Inov-80.5%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Altra0.02%
Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.
Compare search popularity between Inov-8 and its closest rivals
Every comparison with Inov-8
10 comparisons
How has branded search demand for Inov-8 changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Inov-8 worldwide fell from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Inov-8’s estimated Share of Search among trail running shoes worldwide held steady, from 0.7% to 0.5%.
How did search popularity change for trail running shoes worldwide in August 2026?
6 changes
In August 2026, HOKA gained estimated Share of Search among trail running shoes worldwide, from 70.3% to 72%.
In August 2026, Brooks lost estimated Share of Search among trail running shoes worldwide, from 21.3% to 19.9%.
La Sportiva’s estimated Share of Search among trail running shoes worldwide has gained ground for 3 months in a row, from 4.6% to 5.6% in August 2026.
Estimated monthly branded searches for Salomon worldwide rose 46.8% over 11 measured months, from 93.4K to 137K in August 2026.
Estimated monthly branded searches for Altra worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
Estimated monthly branded searches for Inov-8 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
Where does Inov-8 compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Gym shoes | 6th of 6 | 0.07% | Show ranking |
| Trail running shoes | 5th of 6 | 0.5% | Shown above |
How is Inov-8 measured?
Brandwave collects information about searches that people make online using Inov-8’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- inov 8
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Is Inov-8 your brand?
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