Adidas vs Lululemon:Which is more popular?
In September 2026, Lululemon had more branded searches than Adidas among sports bra brands worldwide. Lululemon had about 11.1 million branded searches, while Adidas had 12,100. Lululemon made up 28.5% of all sports bra brand searches we track, and Adidas accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about sports bra brands, Lululemon appeared in four of the five answers and Adidas in none.
Who do people search for more?
Lululemon, about 917 searches for every 1 for Adidas
Who does AI mention more?
Lululemon, mentioned in 4 of 5 answers, Adidas in 0
Who does AI recommend more?
Lululemon, the only one of the two named
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Top sports bra brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lululemon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Adidas did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Nike1st- Lululemon2nd
Brooks2nd- Enell4th
Under Armour5th
Victoria's Secret–
Adidas–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lululemon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brooks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Enell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Under Armour1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adidas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sports bra brands
5 answers
Asked ChatGPT
“Which sports bra brand should I buy?”
Asked ChatGPT
“What are the best sports bra brands?”
Asked ChatGPT
“What's the best sports bra brand for high impact support?”
Searched Google, AI Overview
“best sports bra”
Searched Google, AI Overview
“high impact sports bra”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Adidas or Lululemon more popular in search?
This chart shows how often people search Google for Adidas and Lululemon by name. Each line represents a brand's share of searches for all seven sports bra brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lululemon, Adidas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Lululemon | Under Armour | Victoria's Secret | Adidas | Brooks | Enell |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.3% | 31.8% | 9.6% | 0.39% | 0.02% | <0.01% | <0.01% |
| Nov 2025 | 58.4% | 33.1% | 8.1% | 0.33% | 0.01% | <0.01% | <0.01% |
| Dec 2025 | 54.6% | 36.2% | 8.9% | 0.29% | 0.01% | <0.01% | <0.01% |
| Jan 2026 | 62% | 28.9% | 8.7% | 0.29% | 0.03% | <0.01% | <0.01% |
| Feb 2026 | 62.5% | 28.5% | 8.6% | 0.35% | 0.03% | <0.01% | <0.01% |
| Mar 2026 | 66.2% | 24.4% | 9% | 0.3% | 0.03% | <0.01% | <0.01% |
| Apr 2026 | 62.7% | 28.3% | 8.5% | 0.42% | 0.05% | 0.02% | <0.01% |
| May 2026 | 62.7% | 28.3% | 8.5% | 0.42% | 0.03% | 0.01% | <0.01% |
| Jun 2026 | 62.5% | 28.5% | 8.6% | 0.42% | 0.03% | 0.01% | <0.01% |
| Jul 2026 | 62.8% | 28.2% | 8.5% | 0.42% | 0.03% | 0.01% | <0.01% |
| Aug 2026 | 63% | 28% | 8.5% | 0.42% | 0.03% | <0.01% | <0.01% |
| Sep 2026 | 62.5% | 28.5% | 8.6% | 0.42% | 0.03% | <0.01% | <0.01% |
How has the Adidas and Lululemon comparison changed over the last 12 months?
3 findings
- Lululemon was ahead of Adidas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among sports bra brands worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 12 months ending September 2026, Lululemon’s share of searches among sports bra brands worldwide moved from 31.8% to 28.5%, and its estimated monthly branded searches moved from 13.6M to 11.1M.
How did search popularity change for sports bra brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adidas’ and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sports bra brands
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