Lululemon vs Nike:Which is more popular?
In September 2026, Nike had more branded searches than Lululemon among sports bra brands worldwide. Nike had about 24.3 million branded searches, while Lululemon had 11.1 million. Nike made up 40% of all sports bra brand searches we track, and Lululemon accounted for 18.2%. When we asked ChatGPT and Google AI Overviews about sports bra brands, Lululemon appeared in four of the five answers and Nike in three. Nike was mentioned before Lululemon in two out of three answers that named either.
Who do people search for more?
Nike, about 2 searches for every 1 for Lululemon
Who does AI mention more?
Lululemon, mentioned in 4 of 5 answers, Nike in 3
Who does AI recommend more?
Nike, named ahead of Lululemon in 2 of 3 answers
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Top sports bra brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lululemon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Nike was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nike was listed before Lululemon in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Nike1st
- Lululemon2nd
Brooks2nd- Enell4th
Under Armour5th
Adidas–
Victoria's Secret–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lululemon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brooks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Enell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Under Armour1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adidas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sports bra brands
5 answers
Asked ChatGPT
“Which sports bra brand should I buy?”
Asked ChatGPT
“What are the best sports bra brands?”
Asked ChatGPT
“What's the best sports bra brand for high impact support?”
Searched Google, AI Overview
“best sports bra”
Searched Google, AI Overview
“high impact sports bra”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Lululemon or Nike more popular in search?
This chart shows how often people search Google for Lululemon and Nike by name. Each line represents a brand's share of searches for all seven sports bra brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nike, Lululemon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | Lululemon | Under Armour | Victoria's Secret | Brooks | Enell |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.7% | 35.2% | 20.6% | 6.2% | 0.25% | 0.14% | <0.01% |
| Nov 2025 | 38.1% | 34.6% | 21.6% | 5.3% | 0.21% | 0.1% | <0.01% |
| Dec 2025 | 36.7% | 32.7% | 24.3% | 6% | 0.2% | 0.09% | <0.01% |
| Jan 2026 | 42.2% | 31.9% | 19.7% | 5.9% | 0.2% | 0.11% | <0.01% |
| Feb 2026 | 40% | 35.9% | 18.2% | 5.5% | 0.22% | 0.1% | <0.01% |
| Mar 2026 | 41.2% | 37.7% | 15.2% | 5.6% | 0.19% | 0.12% | <0.01% |
| Apr 2026 | 39.5% | 36.9% | 17.8% | 5.4% | 0.26% | 0.15% | <0.01% |
| May 2026 | 37.4% | 40.3% | 16.8% | 5.1% | 0.25% | 0.14% | <0.01% |
| Jun 2026 | 37.9% | 39.2% | 17.3% | 5.2% | 0.26% | 0.12% | <0.01% |
| Jul 2026 | 37.8% | 39.8% | 17% | 5.1% | 0.25% | 0.11% | <0.01% |
| Aug 2026 | 37.7% | 40% | 16.8% | 5.1% | 0.25% | 0.14% | <0.01% |
| Sep 2026 | 40% | 35.9% | 18.2% | 5.5% | 0.27% | 0.12% | <0.01% |
How has the Lululemon and Nike comparison changed over the last 12 months?
3 findings
- Nike was ahead of Lululemon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lululemon’s share of searches among sports bra brands worldwide moved from 20.6% to 18.2%, and its estimated monthly branded searches moved from 13.6M to 11.1M.
- Across the 12 months ending September 2026, Nike’s share of searches among sports bra brands worldwide moved from 37.7% to 40%, and its estimated monthly branded searches moved from 24.9M to 24.3M.
How did search popularity change for sports bra brands worldwide in September 2026?
2 changes
In September 2026, Nike overtook Adidas to become the leader among sports bra brands worldwide, with 40% of the searches.
In September 2026, Lululemon gained share of searches among sports bra brands worldwide, from 16.8% to 18.2%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Lululemon’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sports bra brands
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