Brandwave

Life jackets:Which brands are most popular in search?

In August 2026, Mustang was the most searched among life jackets worldwide, with an estimated 1.8M branded searches and 72.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mustang72.6%
  2. Onyx26.7%
  3. Stearns0.59%
  4. Crewsaver0.08%
  5. Stohlquist0.04%
  6. Baltic<0.01%

Follow life jackets and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the life jackets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among life jackets worldwide, by month

Share of Search by month for Mustang, Onyx. The figures are in the table below the chart.

View monthly share of search table
MonthMustangOnyxStearnsCrewsaverStohlquistBaltic
Oct 202564.4%35.2%0.35%0.07%0.03%<0.01%
Nov 202568.7%30.9%0.3%0.06%0.02%<0.01%
Dec 202568.7%30.9%0.37%0.05%0.03%<0.01%
Jan 202672.6%26.7%0.59%0.06%0.03%<0.01%
Feb 202672.5%26.7%0.72%0.06%0.03%<0.01%
Mar 202668.4%30.8%0.68%0.07%0.04%<0.01%
Apr 202672.4%26.6%0.88%0.08%0.04%<0.01%
May 202672.6%26.7%0.59%0.08%0.05%<0.01%
Jun 202672.7%26.7%0.39%0.08%0.06%<0.01%
Jul 202668.6%30.8%0.45%0.09%0.07%<0.01%
Aug 202672.6%26.7%0.59%0.08%0.04%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Mustang

    72.6%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +4 points.

  2. 2.Onyx

    26.7%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -4.1 points.

  3. 3.Stearns

    0.59%

    Held 3rd. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.1 points.

  4. 4.Crewsaver

    0.08%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Stohlquist

    0.04%

    Held 5th. 1K estimated branded searches, -37.5% vs prior month. Share 0 points.

  6. 6.Baltic

    <0.01%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among life jackets worldwide?

In August 2026, Mustang was the most searched among life jackets worldwide, with an estimated 1.8M branded searches and 72.6% estimated Share of Search within this set. Onyx is in 2nd place, 45.9 percentage points behind at 26.7% Share of Search.

Global life jackets, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mustang64.4% → 72.6%72.7%Jun 202664.4%Oct 20251st
Onyx35.2% → 26.7%35.2%Oct 202526.6%Apr 20262nd
Stearns0.35% → 0.59%0.88%Apr 20260.3%Nov 20253rd
Crewsaver0.07% → 0.08%0.09%Jul 20260.05%Dec 20254th
Stohlquist0.03% → 0.04%0.07%Jul 20260.02%Nov 20255th
Baltic<0.01%<0.01%Jul 2026<0.01%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Mustang’s estimated Share of Search among life jackets worldwide increased from 64.4% to 72.6%.
  • Across the 11 months ending August 2026, Onyx’s estimated Share of Search among life jackets worldwide decreased from 35.2% to 26.7%.
  • Across the 11 months ending August 2026, Mustang’s estimated Share of Search among life jackets worldwide peaked at 72.7% in June 2026 and was lowest at 64.4% in October 2025.
  • Across the 11 months ending August 2026, Onyx’s estimated Share of Search among life jackets worldwide peaked at 35.2% in October 2025 and was lowest at 26.6% in April 2026.
  • Across the 11 months ending August 2026, Stearns, Crewsaver, Stohlquist and Baltic held steady: their estimated Share of Search among life jackets worldwide each moved less than 0.5 percentage points.

How did search popularity change for life jackets worldwide in August 2026?

  1. In August 2026, Mustang gained estimated Share of Search among life jackets worldwide, from 68.6% to 72.6%.

  2. In August 2026, Onyx lost estimated Share of Search among life jackets worldwide, from 30.8% to 26.7%.

  3. Estimated monthly branded searches for Baltic worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026.

  4. Estimated monthly branded searches for Stearns worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Stohlquist worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free