Mustang vs Onyx:Which is more popular by branded search?
In August 2026, Mustang had more branded searches than Onyx among life jackets worldwide. Mustang was estimated to have 1.8M branded searches compared to Onyx’s 673K, and held a 72.6% Share of Search versus Onyx’s 26.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mustang or Onyx?
Compare the life jackets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mustang, Onyx. The figures are in the table below the chart.
View monthly share of search table
| Month | Mustang | Onyx | Stearns | Crewsaver | Stohlquist | Baltic |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 35.2% | 0.35% | 0.07% | 0.03% | <0.01% |
| Nov 2025 | 68.7% | 30.9% | 0.3% | 0.06% | 0.02% | <0.01% |
| Dec 2025 | 68.7% | 30.9% | 0.37% | 0.05% | 0.03% | <0.01% |
| Jan 2026 | 72.6% | 26.7% | 0.59% | 0.06% | 0.03% | <0.01% |
| Feb 2026 | 72.5% | 26.7% | 0.72% | 0.06% | 0.03% | <0.01% |
| Mar 2026 | 68.4% | 30.8% | 0.68% | 0.07% | 0.04% | <0.01% |
| Apr 2026 | 72.4% | 26.6% | 0.88% | 0.08% | 0.04% | <0.01% |
| May 2026 | 72.6% | 26.7% | 0.59% | 0.08% | 0.05% | <0.01% |
| Jun 2026 | 72.7% | 26.7% | 0.39% | 0.08% | 0.06% | <0.01% |
| Jul 2026 | 68.6% | 30.8% | 0.45% | 0.09% | 0.07% | <0.01% |
| Aug 2026 | 72.6% | 26.7% | 0.59% | 0.08% | 0.04% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mustang and Onyx comparison changed over the last 12 months?
3 findings
- Mustang was ahead of Onyx in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mustang’s estimated Share of Search among life jackets worldwide moved from 64.4% to 72.6%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 11 months ending August 2026, Onyx’s estimated Share of Search among life jackets worldwide moved from 35.2% to 26.7%, and its estimated monthly branded searches moved from 1M to 673K.
How did search popularity change for life jackets worldwide in August 2026?
2 changes
In August 2026, Mustang gained estimated Share of Search among life jackets worldwide, from 68.6% to 72.6%.
In August 2026, Onyx lost estimated Share of Search among life jackets worldwide, from 30.8% to 26.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Mustang’s and Onyx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.