Brandwave

How popular isOnyx in search?

In August 2026, there were an estimated 673K branded searches for Onyx worldwide which is down 32.7% over the last 11 months. Onyx holds 26.7% estimated Share of Search among life jackets worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mustang72.6%
  2. Onyx26.7%
  3. Stearns0.59%
  4. Crewsaver0.08%
  5. Stohlquist0.04%
  6. Baltic<0.01%
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Which life jackets compete with Onyx?

Onyx against life jackets worldwide, by month

Share of Search by month for Mustang, Onyx. The figures are in the table below the chart.

View monthly share of search table
MonthMustangOnyxStearnsCrewsaverStohlquistBaltic
Oct 202564.4%35.2%0.35%0.07%0.03%<0.01%
Nov 202568.7%30.9%0.3%0.06%0.02%<0.01%
Dec 202568.7%30.9%0.37%0.05%0.03%<0.01%
Jan 202672.6%26.7%0.59%0.06%0.03%<0.01%
Feb 202672.5%26.7%0.72%0.06%0.03%<0.01%
Mar 202668.4%30.8%0.68%0.07%0.04%<0.01%
Apr 202672.4%26.6%0.88%0.08%0.04%<0.01%
May 202672.6%26.7%0.59%0.08%0.05%<0.01%
Jun 202672.7%26.7%0.39%0.08%0.06%<0.01%
Jul 202668.6%30.8%0.45%0.09%0.07%<0.01%
Aug 202672.6%26.7%0.59%0.08%0.04%<0.01%
Sep 2026——————

  1. 1.Mustang

    72.6%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +4 points.

  2. 2.Onyx

    26.7%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -4.1 points.

  3. 3.Stearns

    0.59%

    Held 3rd. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.1 points.

  4. 4.Crewsaver

    0.08%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Stohlquist

    0.04%

    Held 5th. 1K estimated branded searches, -37.5% vs prior month. Share 0 points.

  6. 6.Baltic

    <0.01%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare search popularity between Onyx and its closest rivals

How has branded search demand for Onyx changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Onyx worldwide fell from 1M to 673K.
  • Across the 11 months ending August 2026, Onyx’s estimated Share of Search among life jackets worldwide decreased from 35.2% to 26.7%.
  • Across the 11 months ending August 2026, Onyx’s estimated Share of Search among life jackets worldwide peaked at 35.2% in October 2025 and was lowest at 26.6% in April 2026.

How did search popularity change for life jackets worldwide in August 2026?

  1. In August 2026, Mustang gained estimated Share of Search among life jackets worldwide, from 68.6% to 72.6%.

  2. In August 2026, Onyx lost estimated Share of Search among life jackets worldwide, from 30.8% to 26.7%.

  3. Estimated monthly branded searches for Baltic worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026.

  4. Estimated monthly branded searches for Stearns worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Stohlquist worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026.

How is Onyx measured?

Brandwave collects information about searches that people make online using Onyx’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • onyx

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How the Brand Demand Index is measured

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