Brandwave

How popular isStohlquist in search?

In August 2026, there were an estimated 1K branded searches for Stohlquist worldwide which is up 38.9% over the last 11 months. Stohlquist holds 0.04% estimated Share of Search among life jackets worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mustang72.6%
  2. Onyx26.7%
  3. Stearns0.59%
  4. Crewsaver0.08%
  5. Stohlquist0.04%
  6. Baltic<0.01%
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Which life jackets compete with Stohlquist?

Stohlquist against life jackets worldwide, by month

Share of Search by month for Mustang, Onyx, Stohlquist. The figures are in the table below the chart.

View monthly share of search table
MonthMustangOnyxStearnsCrewsaverStohlquistBaltic
Oct 202564.4%35.2%0.35%0.07%0.03%<0.01%
Nov 202568.7%30.9%0.3%0.06%0.02%<0.01%
Dec 202568.7%30.9%0.37%0.05%0.03%<0.01%
Jan 202672.6%26.7%0.59%0.06%0.03%<0.01%
Feb 202672.5%26.7%0.72%0.06%0.03%<0.01%
Mar 202668.4%30.8%0.68%0.07%0.04%<0.01%
Apr 202672.4%26.6%0.88%0.08%0.04%<0.01%
May 202672.6%26.7%0.59%0.08%0.05%<0.01%
Jun 202672.7%26.7%0.39%0.08%0.06%<0.01%
Jul 202668.6%30.8%0.45%0.09%0.07%<0.01%
Aug 202672.6%26.7%0.59%0.08%0.04%<0.01%
Sep 2026——————

  1. 1.Mustang

    72.6%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +4 points.

  2. 2.Onyx

    26.7%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -4.1 points.

  3. 3.Stearns

    0.59%

    Held 3rd. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.1 points.

  4. 4.Crewsaver

    0.08%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Stohlquist

    0.04%

    Held 5th. 1K estimated branded searches, -37.5% vs prior month. Share 0 points.

  6. 6.Baltic

    <0.01%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare search popularity between Stohlquist and its closest rivals

How has branded search demand for Stohlquist changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stohlquist worldwide rose from 720 to 1K.
  • Across the 11 months ending August 2026, Stohlquist’s estimated Share of Search among life jackets worldwide held steady, from 0.03% to 0.04%.

How did search popularity change for life jackets worldwide in August 2026?

  1. In August 2026, Mustang gained estimated Share of Search among life jackets worldwide, from 68.6% to 72.6%.

  2. In August 2026, Onyx lost estimated Share of Search among life jackets worldwide, from 30.8% to 26.7%.

  3. Estimated monthly branded searches for Baltic worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026.

  4. Estimated monthly branded searches for Stearns worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Stohlquist worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026.

How is Stohlquist measured?

Brandwave collects information about searches that people make online using Stohlquist’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stohlquist

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How the Brand Demand Index is measured

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