Santi vs Stohlquist:Which is more popular?
In September 2026, Santi had more branded searches than Stohlquist among drysuit brands worldwide. Santi had about 880 branded searches, while Stohlquist had 720. Santi made up 0.31% of all drysuit brand searches we track, and Stohlquist accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about drysuit brands, Santi appeared in two of the five answers and Stohlquist in none.
Who do people search for more?
Santi, about 22% more searches than Stohlquist
Who does AI mention more?
Santi, mentioned in 2 of 5 answers, Stohlquist in 0
Who does AI recommend more?
Santi, the only one of the two named
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Top drysuit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Santi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stohlquist did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kokatat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DUI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Level Six3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NRS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Santi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scubapro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
O'Neill0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crewsaver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stohlquist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about drysuit brands
5 answers
Asked ChatGPT
“Which drysuit brand should I buy?”
Asked ChatGPT
“What are the best drysuit brands?”
Asked ChatGPT
“What's the best drysuit brand for cold water diving?”
Searched Google, AI Overview
“drysuit for diving”
Searched Google, AI Overview
“drysuit for kayaking”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Santi or Stohlquist more popular in search?
This chart shows how often people search Google for Santi and Stohlquist by name. Each line represents a brand's share of searches for all nine drysuit brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Santi, Stohlquist. The figures are in the table below the chart.
View monthly share of searches table
| Month | O'Neill | Scubapro | Kokatat | Crewsaver | DUI | Santi | Stohlquist | Level Six | NRS |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.1% | 9.6% | 1.3% | 0.67% | 0.57% | 0.35% | 0.25% | 0.14% | 0.05% |
| Nov 2025 | 89.3% | 8% | 1.1% | 0.47% | 0.39% | 0.39% | 0.18% | 0.12% | 0.02% |
| Dec 2025 | 89.5% | 8.1% | 1.1% | 0.39% | 0.3% | 0.3% | 0.21% | 0.1% | 0.03% |
| Jan 2026 | 89.5% | 8.1% | 1.1% | 0.48% | 0.3% | 0.3% | 0.21% | 0.08% | 0.03% |
| Feb 2026 | 89% | 8% | 1.3% | 0.58% | 0.36% | 0.26% | 0.26% | 0.12% | 0.05% |
| Mar 2026 | 89.3% | 8% | 1.1% | 0.56% | 0.3% | 0.3% | 0.3% | 0.14% | 0.05% |
| Apr 2026 | 87.2% | 9.6% | 1.3% | 0.67% | 0.35% | 0.31% | 0.35% | 0.17% | 0.06% |
| May 2026 | 87.3% | 9.6% | 1.3% | 0.55% | 0.38% | 0.29% | 0.38% | 0.14% | 0.05% |
| Jun 2026 | 87.4% | 9.6% | 1.3% | 0.55% | 0.29% | 0.29% | 0.46% | 0.09% | 0.05% |
| Jul 2026 | 89.6% | 8.1% | 0.88% | 0.46% | 0.24% | 0.21% | 0.39% | 0.08% | 0.04% |
| Aug 2026 | 87.3% | 9.6% | 1.6% | 0.55% | 0.29% | 0.26% | 0.29% | 0.09% | 0.04% |
| Sep 2026 | 87.4% | 9.6% | 1.3% | 0.57% | 0.36% | 0.31% | 0.26% | 0.14% | 0.05% |
How has the Santi and Stohlquist comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Stohlquist took it in April 2026, Santi took it in September 2026.
- Across the 12 months ending September 2026, Santi’s share of searches among drysuit brands worldwide moved from 0.35% to 0.31%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Stohlquist’s share of searches among drysuit brands worldwide moved from 0.25% to 0.26%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for drysuit brands worldwide in September 2026?
2 changes
In September 2026, Santi rose from 7th to 6th among drysuit brands worldwide.
In September 2026, Stohlquist fell from 6th to 7th among drysuit brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Santi’s and Stohlquist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Santi
1 branded search term
- santi drysuit
Stohlquist
1 branded search term
- stohlquist
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