Baltic vs Stohlquist:Which is more popular by branded search?

Name: Baltic vs Stohlquist: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Stohlquist had more branded searches than Baltic among life jackets worldwide. Stohlquist was estimated to have 1K branded searches compared to Baltic’s 140, and held a 0.04% Share of Search versus Baltic’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among life jackets worldwide in August 2026Which is more popular in search, Baltic or Stohlquist?

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Which is more popular in search, Baltic or Stohlquist?

Compare the life jackets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Baltic and Stohlquist among life jackets worldwide, by month

Month	Mustang	Onyx	Stearns	Crewsaver	Stohlquist	Baltic
Oct 2025	64.4%	35.2%	0.35%	0.07%	0.03%	<0.01%
Nov 2025	68.7%	30.9%	0.3%	0.06%	0.02%	<0.01%
Dec 2025	68.7%	30.9%	0.37%	0.05%	0.03%	<0.01%
Jan 2026	72.6%	26.7%	0.59%	0.06%	0.03%	<0.01%
Feb 2026	72.5%	26.7%	0.72%	0.06%	0.03%	<0.01%
Mar 2026	68.4%	30.8%	0.68%	0.07%	0.04%	<0.01%
Apr 2026	72.4%	26.6%	0.88%	0.08%	0.04%	<0.01%
May 2026	72.6%	26.7%	0.59%	0.08%	0.05%	<0.01%
Jun 2026	72.7%	26.7%	0.39%	0.08%	0.06%	<0.01%
Jul 2026	68.6%	30.8%	0.45%	0.09%	0.07%	<0.01%
Aug 2026	72.6%	26.7%	0.59%	0.08%	0.04%	<0.01%
Sep 2026	—	—	—	—	—	—

How has the Baltic and Stohlquist comparison changed over the last 12 months?

3 findings

Stohlquist was ahead of Baltic in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Baltic’s estimated Share of Search among life jackets worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 70 to 140.
Across the 11 months ending August 2026, Stohlquist’s estimated Share of Search among life jackets worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 720 to 1K.

How did search popularity change for life jackets worldwide in August 2026?

2 changes

Estimated monthly branded searches for Baltic worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026.
Estimated monthly branded searches for Stohlquist worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Baltic’s and Stohlquist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.