Onyx vs Stearns:Which is more popular by branded search?
In August 2026, Onyx had more branded searches than Stearns among life jackets worldwide. Onyx was estimated to have 673K branded searches compared to Stearns’ 14.8K, and held a 26.7% Share of Search versus Stearns’ 0.59%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Onyx or Stearns?
Compare the life jackets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Onyx, Stearns. The figures are in the table below the chart.
View monthly share of search table
| Month | Mustang | Onyx | Stearns | Crewsaver | Stohlquist | Baltic |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 35.2% | 0.35% | 0.07% | 0.03% | <0.01% |
| Nov 2025 | 68.7% | 30.9% | 0.3% | 0.06% | 0.02% | <0.01% |
| Dec 2025 | 68.7% | 30.9% | 0.37% | 0.05% | 0.03% | <0.01% |
| Jan 2026 | 72.6% | 26.7% | 0.59% | 0.06% | 0.03% | <0.01% |
| Feb 2026 | 72.5% | 26.7% | 0.72% | 0.06% | 0.03% | <0.01% |
| Mar 2026 | 68.4% | 30.8% | 0.68% | 0.07% | 0.04% | <0.01% |
| Apr 2026 | 72.4% | 26.6% | 0.88% | 0.08% | 0.04% | <0.01% |
| May 2026 | 72.6% | 26.7% | 0.59% | 0.08% | 0.05% | <0.01% |
| Jun 2026 | 72.7% | 26.7% | 0.39% | 0.08% | 0.06% | <0.01% |
| Jul 2026 | 68.6% | 30.8% | 0.45% | 0.09% | 0.07% | <0.01% |
| Aug 2026 | 72.6% | 26.7% | 0.59% | 0.08% | 0.04% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Onyx and Stearns comparison changed over the last 12 months?
3 findings
- Onyx was ahead of Stearns in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Onyx’s estimated Share of Search among life jackets worldwide moved from 35.2% to 26.7%, and its estimated monthly branded searches moved from 1M to 673K.
- Across the 11 months ending August 2026, Stearns’ estimated Share of Search among life jackets worldwide moved from 0.35% to 0.59%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
How did search popularity change for life jackets worldwide in August 2026?
2 changes
In August 2026, Onyx lost estimated Share of Search among life jackets worldwide, from 30.8% to 26.7%.
Estimated monthly branded searches for Stearns worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Onyx’s and Stearns’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.