How popular isMustang in search?
In August 2026, there were an estimated 1.8M branded searches for Mustang worldwide which held steady over the last 11 months. Mustang holds 72.6% estimated Share of Search among life jackets worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Mustang72.6%
- Onyx26.7%
- Stearns0.59%
- Crewsaver0.08%
- Stohlquist0.04%
Baltic<0.01%
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Which life jackets compete with Mustang?
Share of Search by month for Mustang, Onyx. The figures are in the table below the chart.
View monthly share of search table
| Month | Mustang | Onyx | Stearns | Crewsaver | Stohlquist | Baltic |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 35.2% | 0.35% | 0.07% | 0.03% | <0.01% |
| Nov 2025 | 68.7% | 30.9% | 0.3% | 0.06% | 0.02% | <0.01% |
| Dec 2025 | 68.7% | 30.9% | 0.37% | 0.05% | 0.03% | <0.01% |
| Jan 2026 | 72.6% | 26.7% | 0.59% | 0.06% | 0.03% | <0.01% |
| Feb 2026 | 72.5% | 26.7% | 0.72% | 0.06% | 0.03% | <0.01% |
| Mar 2026 | 68.4% | 30.8% | 0.68% | 0.07% | 0.04% | <0.01% |
| Apr 2026 | 72.4% | 26.6% | 0.88% | 0.08% | 0.04% | <0.01% |
| May 2026 | 72.6% | 26.7% | 0.59% | 0.08% | 0.05% | <0.01% |
| Jun 2026 | 72.7% | 26.7% | 0.39% | 0.08% | 0.06% | <0.01% |
| Jul 2026 | 68.6% | 30.8% | 0.45% | 0.09% | 0.07% | <0.01% |
| Aug 2026 | 72.6% | 26.7% | 0.59% | 0.08% | 0.04% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.6% | 1.8M | +22% | +4 points | |
| 2, held 2nd | 26.7% | 673K | 0% | -4.1 points | |
| 3, held 3rd | 0.59% | 14.8K | +49.5% | +0.1 points | |
| 4, held 4th | 0.08% | 1.9K | 0% | 0 points | |
| 5, held 5th | 0.04% | 1K | -37.5% | 0 points | |
| 6, held 6th | <0.01% | 140 | -17.6% | 0 points |
1.Mustang
72.6%
Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +4 points.
2.Onyx
26.7%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -4.1 points.
3.Stearns
0.59%
Held 3rd. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.1 points.
0.08%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.04%
Held 5th. 1K estimated branded searches, -37.5% vs prior month. Share 0 points.
6.
Baltic<0.01%
Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.
Compare search popularity between Mustang and its closest rivals
How has branded search demand for Mustang changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mustang worldwide held steady at 1.8M.
- Across the 11 months ending August 2026, Mustang’s estimated Share of Search among life jackets worldwide increased from 64.4% to 72.6%.
- Across the 11 months ending August 2026, Mustang’s estimated Share of Search among life jackets worldwide peaked at 72.7% in June 2026 and was lowest at 64.4% in October 2025.
How did search popularity change for life jackets worldwide in August 2026?
5 changes
In August 2026, Mustang gained estimated Share of Search among life jackets worldwide, from 68.6% to 72.6%.
In August 2026, Onyx lost estimated Share of Search among life jackets worldwide, from 30.8% to 26.7%.
Estimated monthly branded searches for Baltic worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026.
Estimated monthly branded searches for Stearns worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.
Estimated monthly branded searches for Stohlquist worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026.
How is Mustang measured?
Brandwave collects information about searches that people make online using Mustang’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mustang
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