How popular isAstral?
In September 2026, people searched for Astral by name about 2,970 times worldwide, a 49.2% increase from the previous year. These searches made up 8% of all global life jacket searches, placing Astral fifth out of eight jackets. When we asked both ChatGPT and Google AI Overviews about life jackets, Astral appeared in two of the five answers and was the third most recommended of the eight.
Astral is the fifth most searched of 8 competitors and the third most recommended in AI answers.
- StearnsShare of searches 50.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
MustangShare of searches 15.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
NRSShare of searches 10%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
OnyxShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
AstralShare of searches 8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top life jackets in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Astral was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Astral is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Onyx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stohlquist3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mustang2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NRS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Astral2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stearns1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crewsaver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Baltic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about life jackets
5 answers
Asked ChatGPT
“Which life jacket brand should I buy?”
Asked ChatGPT
“What are the best life jacket brands?”
Asked ChatGPT
“What's the best life jacket brand for boating safety?”
Searched Google, AI Overview
“life jackets”
Searched Google, AI Overview
“adult life jacket”
- 1NRS
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which life jackets compete with Astral?
Share of searches by month for Stearns, Mustang, NRS, Onyx, Astral, Crewsaver. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stearns | Mustang | NRS | Onyx | Astral | Crewsaver | Stohlquist | Baltic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 22.7% | 9.3% | 11.6% | 7.4% | 7.4% | 2.8% | 0.27% |
| Nov 2025 | 32.5% | 32.3% | 7.6% | 10.7% | 7.6% | 6.4% | 2.4% | 0.44% |
| Dec 2025 | 37.9% | 28.1% | 7.3% | 12.6% | 6.1% | 5% | 2.8% | 0.34% |
| Jan 2026 | 49.6% | 19.6% | 6.4% | 11% | 5.4% | 5.4% | 2.4% | 0.23% |
| Feb 2026 | 51.9% | 15.9% | 5.4% | 14.4% | 5.4% | 4.6% | 2.1% | 0.26% |
| Mar 2026 | 46.2% | 17.9% | 9.2% | 11.7% | 7.4% | 4.8% | 2.6% | 0.23% |
| Apr 2026 | 39.9% | 12.7% | 6.5% | 29.1% | 6.5% | 3.4% | 1.8% | 0.2% |
| May 2026 | 29.5% | 15.9% | 10.8% | 26.4% | 10.8% | 3.8% | 2.6% | 0.28% |
| Jun 2026 | 23.9% | 19.1% | 19.5% | 15.6% | 13% | 4.6% | 3.9% | 0.34% |
| Jul 2026 | 24.2% | 18.6% | 16.1% | 16% | 16.1% | 4.6% | 3.9% | 0.41% |
| Aug 2026 | 37% | 16.9% | 13.5% | 13.9% | 11% | 4.8% | 2.5% | 0.35% |
| Sep 2026 | 50.1% | 15.3% | 10% | 9.9% | 8% | 4.4% | 2% | 0.25% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.1% | 18.1K | +22.3% | +13.1 points | |
| 2, held 2nd | 15.3% | 5.5K | -17.9% | -1.6 points | |
| 3, moved from 4th to 3rd | 10% | 3.6K | -33.3% | -3.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.9% | 3.6K | -35.9% | -4.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 8% | 2.9K | -34.1% | -3 points | |
| 6, held 6th | 4.4% | 1.6K | -15.8% | -0.3 points | |
| 7, held 7th | 2% | 720 | -28% | -0.5 points | |
| 8, held 8th | 0.25% | 90 | -35.7% | -0.1 points |
1.Stearns
50.1%
Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +13.1 points.
2.
Mustang15.3%
Held 2nd. 5.5K estimated branded searches, -17.9% vs prior month. Share -1.6 points.
3.
NRS10%
Moved from 4th to 3rd. 3.6K estimated branded searches, -33.3% vs prior month. Share -3.5 points.
4.
Onyx9.9%
Moved from 3rd to 4th. 3.6K estimated branded searches, -35.9% vs prior month. Share -4.1 points.
5.
Astral8%
Held 5th. 2.9K estimated branded searches, -34.1% vs prior month. Share -3 points.
4.4%
Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.
2%
Held 7th. 720 estimated branded searches, -28% vs prior month. Share -0.5 points.
8.
Baltic0.25%
Held 8th. 90 estimated branded searches, -35.7% vs prior month. Share -0.1 points.
Compare popularity between Astral and its closest rivals
Every comparison with Astral
8 comparisons
How has branded search demand for Astral changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Astral worldwide rose from 2K to 3K.
- Across the 12 months ending September 2026, Astral’s share of searches among life jackets worldwide increased from 7.4% to 8%.
- Across the 12 months ending September 2026, Astral’s share of searches among life jackets worldwide peaked at 16.1% in July 2026 and was lowest at 5.4% in January 2026.
How did search popularity change for life jackets worldwide in September 2026?
6 changes
In September 2026, Stearns gained share of searches among life jackets worldwide, from 37% to 50.1%.
In September 2026, Onyx lost share of searches among life jackets worldwide, from 13.9% to 9.9%.
In September 2026, NRS lost share of searches among life jackets worldwide, from 13.5% to 10%.
In September 2026, Astral lost share of searches among life jackets worldwide, from 11% to 8%.
In September 2026, Mustang lost share of searches among life jackets worldwide, from 16.9% to 15.3%.
In September 2026, Stohlquist lost share of searches among life jackets worldwide, from 2.5% to 2%.
How are Astral’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Astral’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- astral buoyancy aid
- astral pfd
Do you work for Astral? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Astral compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Life jackets | 5th of 8 | 8% | Shown above |
| Buoyancy aid brands | 1st of 5 | 42.2% | Show ranking |
Is Astral your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.