Astral vs Baltic:Which is more popular?
In September 2026, Astral had more branded searches than Baltic among life jackets worldwide. Astral had about 2,900 branded searches, while Baltic had 90. Astral made up 8% of all life jacket searches we track, and Baltic accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about life jackets, Astral appeared in two of the five answers and Baltic in none.
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Top life jackets in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Astral was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Baltic did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Onyx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stohlquist3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mustang2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NRS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Astral2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Stearns1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crewsaver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Baltic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about life jackets
5 answers
Asked ChatGPT
“Which life jacket brand should I buy?”
Asked ChatGPT
“What are the best life jacket brands?”
Asked ChatGPT
“What's the best life jacket brand for boating safety?”
Searched Google, AI Overview
“life jackets”
Searched Google, AI Overview
“adult life jacket”
- 1NRS
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Astral or Baltic more popular in search?
This chart shows how often people search Google for Astral and Baltic by name. Each line represents a brand's share of searches for all eight life jackets we track, month by month, from English-language searches worldwide.
Share of searches by month for Astral, Baltic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stearns | Mustang | NRS | Onyx | Astral | Crewsaver | Stohlquist | Baltic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 22.7% | 9.3% | 11.6% | 7.4% | 7.4% | 2.8% | 0.27% |
| Nov 2025 | 32.5% | 32.3% | 7.6% | 10.7% | 7.6% | 6.4% | 2.4% | 0.44% |
| Dec 2025 | 37.9% | 28.1% | 7.3% | 12.6% | 6.1% | 5% | 2.8% | 0.34% |
| Jan 2026 | 49.6% | 19.6% | 6.4% | 11% | 5.4% | 5.4% | 2.4% | 0.23% |
| Feb 2026 | 51.9% | 15.9% | 5.4% | 14.4% | 5.4% | 4.6% | 2.1% | 0.26% |
| Mar 2026 | 46.2% | 17.9% | 9.2% | 11.7% | 7.4% | 4.8% | 2.6% | 0.23% |
| Apr 2026 | 39.9% | 12.7% | 6.5% | 29.1% | 6.5% | 3.4% | 1.8% | 0.2% |
| May 2026 | 29.5% | 15.9% | 10.8% | 26.4% | 10.8% | 3.8% | 2.6% | 0.28% |
| Jun 2026 | 23.9% | 19.1% | 19.5% | 15.6% | 13% | 4.6% | 3.9% | 0.34% |
| Jul 2026 | 24.2% | 18.6% | 16.1% | 16% | 16.1% | 4.6% | 3.9% | 0.41% |
| Aug 2026 | 37% | 16.9% | 13.5% | 13.9% | 11% | 4.8% | 2.5% | 0.35% |
| Sep 2026 | 50.1% | 15.3% | 10% | 9.9% | 8% | 4.4% | 2% | 0.25% |
How has the Astral and Baltic comparison changed over the last 12 months?
3 findings
- Astral was ahead of Baltic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Astral’s share of searches among life jackets worldwide moved from 7.4% to 8%, and its estimated monthly branded searches moved from 1.9K to 2.9K.
- Across the 12 months ending September 2026, Baltic’s share of searches among life jackets worldwide moved from 0.27% to 0.25%, and its estimated monthly branded searches moved from 70 to 90.
How did search popularity change for life jackets worldwide in September 2026?
2 changes
In September 2026, Astral lost share of searches among life jackets worldwide, from 11% to 8%.
Estimated monthly branded searches for Baltic worldwide rose 28.6% over 12 measured months, from 70 to 90 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Astral’s and Baltic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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