Mustang vs NRS:Which is more popular?
In September 2026, Mustang had more branded searches than NRS among life jackets worldwide. Mustang had about 5,540 branded searches, while NRS had 3,600. Mustang made up 15.3% of all life jacket searches we track, and NRS accounted for 10%. When we asked ChatGPT and Google AI Overviews about life jackets, Mustang and NRS each appeared in two of the five answers. Mustang was mentioned before NRS in every answer that named either.
Who do people search for more?
Mustang, about 54% more searches than NRS
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Mustang, named ahead of NRS in 2 of 2 answers
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Top life jackets in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mustang was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NRS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mustang was listed before NRS in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Onyx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stohlquist3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mustang2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NRS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Astral2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Stearns1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crewsaver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Baltic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about life jackets
5 answers
Asked ChatGPT
“Which life jacket brand should I buy?”
Asked ChatGPT
“What are the best life jacket brands?”
Asked ChatGPT
“What's the best life jacket brand for boating safety?”
Searched Google, AI Overview
“life jackets”
Searched Google, AI Overview
“adult life jacket”
- 1NRS
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Mustang or NRS more popular in search?
This chart shows how often people search Google for Mustang and NRS by name. Each line represents a brand's share of searches for all eight life jackets we track, month by month, from English-language searches worldwide.
Share of searches by month for Mustang, NRS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stearns | Mustang | NRS | Onyx | Astral | Crewsaver | Stohlquist | Baltic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 22.7% | 9.3% | 11.6% | 7.4% | 7.4% | 2.8% | 0.27% |
| Nov 2025 | 32.5% | 32.3% | 7.6% | 10.7% | 7.6% | 6.4% | 2.4% | 0.44% |
| Dec 2025 | 37.9% | 28.1% | 7.3% | 12.6% | 6.1% | 5% | 2.8% | 0.34% |
| Jan 2026 | 49.6% | 19.6% | 6.4% | 11% | 5.4% | 5.4% | 2.4% | 0.23% |
| Feb 2026 | 51.9% | 15.9% | 5.4% | 14.4% | 5.4% | 4.6% | 2.1% | 0.26% |
| Mar 2026 | 46.2% | 17.9% | 9.2% | 11.7% | 7.4% | 4.8% | 2.6% | 0.23% |
| Apr 2026 | 39.9% | 12.7% | 6.5% | 29.1% | 6.5% | 3.4% | 1.8% | 0.2% |
| May 2026 | 29.5% | 15.9% | 10.8% | 26.4% | 10.8% | 3.8% | 2.6% | 0.28% |
| Jun 2026 | 23.9% | 19.1% | 19.5% | 15.6% | 13% | 4.6% | 3.9% | 0.34% |
| Jul 2026 | 24.2% | 18.6% | 16.1% | 16% | 16.1% | 4.6% | 3.9% | 0.41% |
| Aug 2026 | 37% | 16.9% | 13.5% | 13.9% | 11% | 4.8% | 2.5% | 0.35% |
| Sep 2026 | 50.1% | 15.3% | 10% | 9.9% | 8% | 4.4% | 2% | 0.25% |
How has the Mustang and NRS comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: NRS took it in June 2026, Mustang took it in July 2026.
- Across the 12 months ending September 2026, Mustang’s share of searches among life jackets worldwide moved from 22.7% to 15.3%, and its estimated monthly branded searches moved from 5.8K to 5.5K.
- Across the 12 months ending September 2026, NRS’s share of searches among life jackets worldwide moved from 9.3% to 10%, and its estimated monthly branded searches moved from 2.4K to 3.6K.
How did search popularity change for life jackets worldwide in September 2026?
2 changes
In September 2026, NRS lost share of searches among life jackets worldwide, from 13.5% to 10%.
In September 2026, Mustang lost share of searches among life jackets worldwide, from 16.9% to 15.3%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Mustang’s and NRS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among life jackets
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