Onyx vs Stearns:Which is searched more?
In September 2026, Stearns had more branded searches than Onyx among life jackets worldwide. Stearns had about 18,100 branded searches, while Onyx had 3,570. Stearns made up 50.1% of all life jacket searches we track, and Onyx accounted for 9.9%. These are worldwide searches for English-language branded terms.
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Is Onyx or Stearns more popular in search?
Compare the life jackets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Stearns, Onyx. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stearns | Mustang | NRS | Onyx | Astral | Crewsaver | Stohlquist | Baltic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 22.7% | 9.3% | 11.6% | 7.4% | 7.4% | 2.8% | 0.27% |
| Nov 2025 | 32.5% | 32.3% | 7.6% | 10.7% | 7.6% | 6.4% | 2.4% | 0.44% |
| Dec 2025 | 37.9% | 28.1% | 7.3% | 12.6% | 6.1% | 5% | 2.8% | 0.34% |
| Jan 2026 | 49.6% | 19.6% | 6.4% | 11% | 5.4% | 5.4% | 2.4% | 0.23% |
| Feb 2026 | 51.9% | 15.9% | 5.4% | 14.4% | 5.4% | 4.6% | 2.1% | 0.26% |
| Mar 2026 | 46.2% | 17.9% | 9.2% | 11.7% | 7.4% | 4.8% | 2.6% | 0.23% |
| Apr 2026 | 39.9% | 12.7% | 6.5% | 29.1% | 6.5% | 3.4% | 1.8% | 0.2% |
| May 2026 | 29.5% | 15.9% | 10.8% | 26.4% | 10.8% | 3.8% | 2.6% | 0.28% |
| Jun 2026 | 23.9% | 19.1% | 19.5% | 15.6% | 13% | 4.6% | 3.9% | 0.34% |
| Jul 2026 | 24.2% | 18.6% | 16.1% | 16% | 16.1% | 4.6% | 3.9% | 0.41% |
| Aug 2026 | 37% | 16.9% | 13.5% | 13.9% | 11% | 4.8% | 2.5% | 0.35% |
| Sep 2026 | 50.1% | 15.3% | 10% | 9.9% | 8% | 4.4% | 2% | 0.25% |
How has the Onyx and Stearns comparison changed over the last 12 months?
3 findings
- Stearns was ahead of Onyx in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Onyx’s share of searches among life jackets worldwide moved from 11.6% to 9.9%, and its estimated monthly branded searches moved from 3K to 3.6K.
- Across the 12 months ending September 2026, Stearns’ share of searches among life jackets worldwide moved from 38.5% to 50.1%, and its estimated monthly branded searches moved from 9.9K to 18.1K.
How did search popularity change for life jackets worldwide in September 2026?
2 changes
In September 2026, Stearns gained share of searches among life jackets worldwide, from 37% to 50.1%.
In September 2026, Onyx lost share of searches among life jackets worldwide, from 13.9% to 9.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Onyx’s and Stearns’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among life jackets
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