Brandwave

How popular isAstral?

In September 2026, people searched for Astral by name about 2,970 times worldwide, a 49.2% increase from the previous year. These searches made up 42.2% of all global buoyancy aid brand searches, placing Astral first out of five brands. When we asked both ChatGPT and Google AI Overviews about buoyancy aid brands, Astral appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Astral is the most searched of 5 competitors and the second most recommended in AI answers.

  1. AstralShare of searches 42.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. PalmShare of searches 31.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. CrewsaverShare of searches 22.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. BalticShare of searches 2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NRSShare of searches 2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top buoyancy aid brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Astral was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Astral is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NRS1st
  2. Astral2nd
  3. Palm3rd
  4. Crewsaver4th
  5. Baltic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NRS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Astral3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Palm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crewsaver1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baltic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about buoyancy aid brands

5 answers

  • Asked ChatGPT

    “Which buoyancy aid brand should I buy?”

    1. 1Astral
    2. 2NRS
    3. 3Palm

  • Asked ChatGPT

    “What are the best buoyancy aid brands?”

    1. 1Palm
    2. 2Crewsaver
    3. 3NRS

  • Asked ChatGPT

    “What's the best buoyancy aid brand for a paddling trip?”

    1. 1Astral
    2. 2NRS
    3. 3Palm

  • Searched Google, AI Overview

    “buoyancy aid for kayaking”

    1. 1NRS

  • Searched Google, AI Overview

    “life jacket brands”

    1. 1NRS
    2. 2Astral

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which buoyancy aid brands compete with Astral?

Astral against buoyancy aid brands worldwide, by month

Share of searches by month for Astral, Palm, Crewsaver. The figures are in the table below the chart.

View monthly share of searches table
MonthAstralPalmCrewsaverBalticNRS
Oct 202533.1%31.9%31.6%1.2%2.3%
Nov 202536.2%31.1%29.4%2%1.3%
Dec 202537.6%28.9%29.8%1.6%2.1%
Jan 202635.2%27%34.3%1.5%1.9%
Feb 202636.4%29.3%30%1.7%2.6%
Mar 202641.2%28.8%26.4%1.2%2.4%
Apr 202645.5%27.1%23.5%1.7%2.1%
May 202653.7%24.1%18.5%2%1.7%
Jun 202651.8%26.2%17.9%2.5%1.6%
Jul 202655.5%24.1%15.8%3.2%1.4%
Aug 202647.2%27.3%20%4.1%1.5%
Sep 202642.2%31.1%22.7%2%2%

  1. 1.Astral

    42.2%

    Held 1st. 3K estimated branded searches, -33.9% vs prior month. Share -5 points.

  2. 2.Palm

    31.1%

    Held 2nd. 2.2K estimated branded searches, -15.8% vs prior month. Share +3.8 points.

  3. 3.Crewsaver

    22.7%

    Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share +2.8 points.

  4. 4.Baltic

    2%

    Held 4th. 140 estimated branded searches, -64.1% vs prior month. Share -2.1 points.

  5. 5.NRS

    2%

    Held 5th. 140 estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare popularity between Astral and its closest rivals

Every comparison with Astral

8 comparisons

How has branded search demand for Astral changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Astral worldwide rose from 2K to 3K.
  • Across the 12 months ending September 2026, Astral’s share of searches among buoyancy aid brands worldwide increased from 33.1% to 42.2%.
  • Across the 12 months ending September 2026, Astral’s share of searches among buoyancy aid brands worldwide peaked at 55.5% in July 2026 and was lowest at 33.1% in October 2025.

How did search popularity change for buoyancy aid brands worldwide in September 2026?

5 changes

  1. In September 2026, Palm gained share of searches among buoyancy aid brands worldwide, from 27.3% to 31.1%.

  2. In September 2026, Crewsaver gained share of searches among buoyancy aid brands worldwide, from 20% to 22.7%.

  3. In September 2026, NRS gained share of searches among buoyancy aid brands worldwide, from 1.5% to 2%.

  4. In September 2026, Astral lost share of searches among buoyancy aid brands worldwide, from 47.2% to 42.2%.

  5. In September 2026, Baltic lost share of searches among buoyancy aid brands worldwide, from 4.1% to 2%.

How are Astral’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Astral’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • astral buoyancy aid
  • astral pfd

Do you work for Astral? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Astral compete?

Astral is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Life jackets5th of 88%Show ranking
Buoyancy aid brands1st of 542.2%Shown above
Creator with pink hair and a pink jacket

Is Astral your brand?

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