Astral vs Baltic:Which is more popular?
In September 2026, Astral had more branded searches than Baltic among buoyancy aid brands worldwide. Astral had about 2,970 branded searches, while Baltic had 140. Astral made up 42.2% of all buoyancy aid brand searches we track, and Baltic accounted for 2%. When we asked ChatGPT and Google AI Overviews about buoyancy aid brands, Astral appeared in three of the five answers and Baltic in none.
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Top buoyancy aid brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Astral was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Baltic did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NRS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Astral3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Palm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crewsaver1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Baltic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about buoyancy aid brands
5 answers
Asked ChatGPT
“Which buoyancy aid brand should I buy?”
Asked ChatGPT
“What are the best buoyancy aid brands?”
Asked ChatGPT
“What's the best buoyancy aid brand for a paddling trip?”
Searched Google, AI Overview
“buoyancy aid for kayaking”
- 1NRS
- 1
Searched Google, AI Overview
“life jacket brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Astral or Baltic more popular in search?
This chart shows how often people search Google for Astral and Baltic by name. Each line represents a brand's share of searches for all five buoyancy aid brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Astral, Baltic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Astral | Palm | Crewsaver | Baltic | NRS |
|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 31.9% | 31.6% | 1.2% | 2.3% |
| Nov 2025 | 36.2% | 31.1% | 29.4% | 2% | 1.3% |
| Dec 2025 | 37.6% | 28.9% | 29.8% | 1.6% | 2.1% |
| Jan 2026 | 35.2% | 27% | 34.3% | 1.5% | 1.9% |
| Feb 2026 | 36.4% | 29.3% | 30% | 1.7% | 2.6% |
| Mar 2026 | 41.2% | 28.8% | 26.4% | 1.2% | 2.4% |
| Apr 2026 | 45.5% | 27.1% | 23.5% | 1.7% | 2.1% |
| May 2026 | 53.7% | 24.1% | 18.5% | 2% | 1.7% |
| Jun 2026 | 51.8% | 26.2% | 17.9% | 2.5% | 1.6% |
| Jul 2026 | 55.5% | 24.1% | 15.8% | 3.2% | 1.4% |
| Aug 2026 | 47.2% | 27.3% | 20% | 4.1% | 1.5% |
| Sep 2026 | 42.2% | 31.1% | 22.7% | 2% | 2% |
How has the Astral and Baltic comparison changed over the last 12 months?
3 findings
- Astral was ahead of Baltic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Astral’s share of searches among buoyancy aid brands worldwide moved from 33.1% to 42.2%, and its estimated monthly branded searches moved from 2K to 3K.
- Across the 12 months ending September 2026, Baltic’s share of searches among buoyancy aid brands worldwide moved from 1.2% to 2%, and its estimated monthly branded searches moved from 70 to 140.
How did search popularity change for buoyancy aid brands worldwide in September 2026?
2 changes
In September 2026, Astral lost share of searches among buoyancy aid brands worldwide, from 47.2% to 42.2%.
In September 2026, Baltic lost share of searches among buoyancy aid brands worldwide, from 4.1% to 2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Astral’s and Baltic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among buoyancy aid brands
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